Job Description

Job Title: Digital Media Buyer - Native Advertising Specialist

Company: Consumer Genius Inc.

Location:

Remote

About Us:

Consumer Genius Inc. is one of North America's fastest-growing companies, delivering high-quality leads and calls to financial services firms, law offices, insurance providers, car dealerships, and lenders across Canada, the USA, and the UK. Our success is built on leveraging data-driven marketing strategies and scaling performance through innovative media buying across multiple channels.

Role Overview:

We are looking for an experienced

Digital Media Buyer specializing in Native Advertising

to join our growth-driven marketing team. The ideal candidate will be an expert in buying, managing, and optimizing

advertorial-style campaigns

on platforms such as Taboola, Outbrain, Revcontent, MGID, and Yahoo Gemini. This role requires a strong balance of analytical skills and creative insight, with the ability to craft advertorial funnels that drive conversions at scale.

Key Responsibilities:

Plan, launch, manage, and optimize native advertising campaigns across top platforms. Develop

advertorial-style funnels

that seamlessly blend content and advertising to maximize conversions. Write, test, and optimize headlines, creatives, and pre-landers to improve CTR and CVR. Conduct A/B testing on creatives, ad copy, placements, and landing pages. Monitor KPIs and adjust bidding strategies, targeting, and budgets for maximum ROI. Collaborate with content and creative teams to ensure advertorials align with consumer intent and compliance requirements. Stay current on industry trends, competitor strategies, and platform updates to maintain a competitive edge. Provide detailed performance reports and strategic insights to leadership.

Qualifications:

2+ years of proven experience in

native media buying

with a focus on advertorial campaigns. Strong track record of building and scaling profitable campaigns on platforms such as Taboola, Outbrain, Revcontent, MGID, or Yahoo. Experience designing and optimizing

advertorial pre-landers and funnels

for maximum performance. Strong analytical and data interpretation skills, with proficiency in tracking tools and performance platforms. Knowledge of compliance considerations in financial services and lead generation verticals is an asset. Excellent copywriting and creative testing abilities. Highly organized, detail-oriented, and results-driven.

What We Offer:

Competitive compensation package. Opportunity to work in a fast-paced, high-growth environment. Exposure to large-scale campaign budgets and advanced performance strategies. A collaborative team culture with opportunities for career growth.
Job Type: Full-time

Pay: $36,978.09-$200,000.00 per year

Benefits:

Dental care Extended health care
Work Location: Remote