Job Description

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Job Title: Digital Media Buyer - TikTok Advertising Specialist

Company: Consumer Genius Inc.

Location:

Remote

About Us:

Consumer Genius Inc. is one of North America's fastest-growing companies, specializing in connecting consumers with top financial services, law firms, insurance providers, car dealerships, lenders, and more across Canada and the USA. We pride ourselves on driving measurable results for our partners through innovative digital strategies and cutting-edge performance marketing.

Role Overview:

We are seeking an experienced

Digital Media Buyer with deep expertise in TikTok advertising

to join our dynamic team. This role requires a highly analytical and creative marketer who can plan, execute, and optimize TikTok media campaigns that deliver exceptional ROI. The ideal candidate will be a TikTok expert who understands trends, audience targeting, bidding strategies, ad formats, and the nuances of short-form creative content.

Key Responsibilities:

Plan, launch, manage, and optimize TikTok ad campaigns across multiple verticals. Develop data-driven media buying strategies to maximize ROI and achieve KPIs. Monitor campaign performance, analyze data, and implement A/B tests for creatives, audiences, and placements. Collaborate with creative and content teams to guide ad production, ensuring assets align with TikTok trends and best practices. Stay ahead of TikTok advertising updates, features, and platform changes to leverage first-mover advantages. Manage budgets effectively and scale campaigns while maintaining profitability. Report on campaign performance, insights, and opportunities to leadership.

Qualifications:

2+ years of hands-on experience in TikTok media buying and campaign management. Proven track record of running profitable TikTok ad campaigns with measurable ROI. Strong analytical skills with experience in TikTok Ads Manager and third-party tracking platforms. Understanding of conversion funnels, audience segmentation, retargeting, and attribution. Creative mindset with the ability to identify and capitalize on viral content trends. Excellent communication, organization, and problem-solving skills. Experience in other platforms (Meta, Google, Snapchat) is an asset but not required.

What We Offer:

Competitive compensation package. Opportunity to work with one of North America's fastest-growing companies. Collaborative and fast-paced work environment. Room for growth and advancement within the company.
Job Type: Full-time

Pay: $36,978.09-$200,000.00 per year

Benefits:

Dental care Extended health care
Work Location: Remote