Job Description

Are you a Digital Marketer who thrives on shaping strategy and bringing ideas to life across email, social media, and web? Do you take pride in creating campaigns that not only engage, but also defied how we connect with audiences and drive results in support of a meaningful mission? Join us and help shape how the world sees, accessible, life-changing mobility solutions.

TITLE

Digital Marketing Strategist

- Directly reporting to the Marketing Manager

SUMMARY

The Digital Marketing Strategist

takes complete ownership of our digital presence from insight driven concept to flawless execution. This senior role is responsible for

designing, leading, and optimizing multi-channel digital marketing strategies

that increase brand awareness, generate qualified leads, and drive measurable business growth. The Marketing Strategist blends strategic thinking with hands-on expertise across email, social, web, and paid media to position Move Mobility as the Canadian leader in accessible, life-changing mobility solutions.

ABOUT MOVE MOBILITY

Headquartered in Winnipeg, Manitoba, Move Mobility is a manufacturer that converts vehicles for use in the wheelchair accessible community as well as building mobile medical vans for commercial use. The business has been growing rapidly over the past eight years with no plans of slowing down. We believe that everyone should have access to healthcare, and to safe, reliable, and cost-effective transportation options, regardless of their accessibility needs and mobility challenges. In this spirit, Move Mobility is proud to be the industry leader for innovative and user-friendly vehicles designed to be accessible for all. Our specialty is growing with communities and organizations across Canada to equip them with the tools to provide diverse, custom mobility solutions

OUR CORE VALUES

Be Kind | Be Structured | Never Satisfied | We Can | Upstanding

LOCATION

465 Lucas Avenue, Winnipeg, MB - Position requires you to be onsite

HOURS

Full-Time (8:00 am -4:30pm)

SALARY & BENEFITS

From $65,000, Dental Care, Extended Health Care, RRSP Match, and Vision Care

ATTRIBUTES

Strategic Digital Leader

- Proven ability to design and execute integrated marketing strategies that meet growth objectives.

Data-Driven Optimizer

- Skilled in analytics, KPI tracking, and ROI measurement to continuously refine campaigns.

Creative Visionary

- Crafts compelling narratives and visuals that elevate brand identity and engage target audiences.

Cross-Functional Influencer

- Partners effectively with Sales, Product, and Executive teams to align marketing with business goals.

Accountable Owner

- Takes full responsibility for results, budgets, and timelines; anticipates challenges and drives solutions.

Agile & Innovative

- Stays ahead of digital trends, experimenting with emerging channels and technologies.

Organized and strategic

- I thrive when juggling multiple priorities like email marketing, trade shows and lead management. I stay organized, meet deadlines, and can easily balance day-to-day tasks with long-term planning.

RESPONSIBILITIES

Digital Campaign Strategy & Execution

Develop and execute a forward-looking marketing calendar across, email, social, media and digital channels. Plan and schedule weekly social posts, monthly email campaigns, and quarterly initiatives tied to product launches or funding cycles. Build and optimize HubSpot campaigns with segmented content, clear CTAs, and automated workflows to drive lead generation, while ensuring they align with the broader marketing strategy. Develop and manage content across LinkedIn, Facebook, Instagram, and YouTube, ensuring alignment with brand messaging in partnership with the Copywriter and Content Manager. Oversee updates and contribute hands on key web pages, product listings, landing pages, and blog content in WordPress, coordinating with freelancers or developers when needed. Ensure and implement standards for accessibility, brand alignment, and audience relevance for healthcare, transportation, and institutional decision-makers

Lead Management & CRM Support

Oversee smooth lead capture, integration, and assignment between HubSpot and Salesforce. Ensure CRM data accuracy, resolve integration issues, and support attribution tracking across campaigns. Collaborate with the Sales team to improve lead workflows and follow-up strategies.

Creative Assets & Collateral Development

Conceptualize and create marketing materials using Canva or Adobe InDesign, including brochures, one-pagers, banners, web graphics, and ads. Plan and support execution of new product launches with digital and print-ready materials such as landing pages, imagery, email campaigns, and sales tools. Manage promotional inventory and branded apparel for staff and partners, ensuring items are current, well-stocked, and aligned with brand standards.

Trade Show & Event Marketing

Coordinate all marketing aspects of trade shows and events, including booth bookings, collateral preparation, shipping logistics, and branded displays. Collaborate with Account Executives to tailor materials to specific markets and support lead capture and follow-up after events.

SOFTWARE/TECHNOLOGY/PLATFORMS WE USE

HubSpot & Salesforce -

For email campaigns, lead tracking, marketing automation, and CRM management.

WorrdPress -

To update website content, product listings, and landing pages.

Social Media (LinkedIn, Facebook, Instagram) -

For post scheduling, content publishing, and engagement.

Adobe Creative Suite & Canva -

To design branded materials, graphics, and social content.

Asana -

For managing marketing calendars, project timelines, and task coordination

.

Google Workspace & Microsoft Office -

For reporting, collaboration, documentation, and content planning.

WHAT SUCCESS LOOKS LIKE FOR THIS ROLE

Within the first 6-12 months, you have established a cohesive, measurable digital strategy that consistently generates qualified leads, increases brand visibility, and informs leadership decisions. Campaign ROI is transparent and improving quarter over quarter and Move Mobility's digital presence is recognized as best-in-class within the mobility and healthcare markets.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Vision care
Work Location: In person