Globally recognized wildlife conservation organization seeks a talented marketing professional craving meaningful work that impacts wildlife and wild places using words and actions to help our talented, passionate team change the trajectory of the animals, plants and people on our planet. Does this sound like you? Take the next step in your Marketing career by joining the Wilder Institute/Calgary Zoo as our Digital Marketing Strategist! The preferred candidate is a professional who will be focused on contributing to the overall digital marketing strategy for the Wilder Institute/Calgary Zoo including its individual lines of business. This includes the planning, development and execution of digital, social and search engine marketing, email marketing and website development and management. They will also collaborate with agency partners and internal stakeholder groups to meet project objectives. The Digital Marketing Strategist is a member of the Brand & Engagement team.

This full-time permanent role is located in Calgary and reports to the Manager, Marketing. What you will do:

• Develop and execute comprehensive digital marketing strategies that align with organizational objectives and target audiences.
• Develop and execute comprehensive digital marketing strategies that align with organizational objectives and target audiences.
• Plan and manage digital marketing campaigns, including SEO, SEM, PPC, email, social media, and display advertising.
• Alongside the Manager, Marketing and digital agency partner, develop and execute a plan to create a reimagined Wilder Institute/Calgary Zoo website aligning with user journeys and conversion goals
• Analyze data and performance metrics to identify trends and opportunities for optimization and improvement.
• Collaborate with cross-functional teams to ensure consistency in messaging, branding, and user experience across all digital channels.
• Stay up-to-date with digital marketing trends, emerging technologies, and best practices, and apply them to the business as appropriate.
• Manage digital marketing budgets and allocate resources effectively to achieve business goals.
• Build and maintain relationships with external partners, vendors, and agencies
• Create and deliver reports and presentations to communicate results and insights
• Proven ability to direct, lead and collaborate with resources without direct management responsibility and to create and define a plan with little to no direction

What you will bring:

• Bachelor\xe2\x80\x99s Degree in Marketing or a related discipline is required
• 5 to 8 years relevant experience of working directly in a formal marketing role
• Demonstrated experience in e-mail and database marketing
• Demonstrated experience in digital media
• Knowledge of website development is required
• Excellent written and oral communication skills
• Strong organization skills

Working Conditions:

• This position requires a long period of time at the computer
• Sitting for long periods of time

The Wilder Institute/Calgary Zoo is an outdoor facility and all staff working at the zoo must be comfortable working in a large variety of outdoor conditions. The zoo follows the advice of Environment Canada when responding to temperature and air quality issues. The Wilder Institute/Calgary Zoo is a no smoking environment including vaping. What We Offer:

• Competitive compensation, vacation, and flex day entitlement
• Flexible benefits plan, including a health spending account
• Employer matching RRSP program
• Discounts on food, beverage, and merchandise
• Participation in the Staff Pass Benefit Program
• A fun, rewarding work environment and the opportunity to work in a park full of wild animals

Are you ready to be wilder by joining one of Canada\xe2\x80\x99s leaders in wildlife conservation? If this position suits your skills, experience, and personal attributes, we want to talk to you! Apply by doing the following:

• Watch this video to learn more about the Wilder Institute/Calgary Zoo \xe2\x80\x93 the kind of conservation organization the world needs now.
• Submit your resume with a cover letter via our online application system.

Applicants must be legally entitled to work in Canada.

If this position is a fit for you, we encourage you to apply with a resume and cover letter as soon as possible. The position will be posted until a suitable candidate is found. The Wilder Institute/Calgary Zoo strives to cultivate a workplace in which everyone feels welcome and empowered to bring their authentic selves to work. As a conservation organization, we respect and value the diversity of all life and come together as individuals and teammates to achieve the organization\xe2\x80\x99s mission and vision. We recognize the value of diversity, equity, and inclusion, and work to advance our culture to ensure diverse viewpoints are heard and everyone has an equitable chance to succeed and thrive. All applicants are thanked for their applications in advance and advised that only those selected for interviews will be contacted.