Job Description

Description:
Role Summary
The Digital Marketing Specialist will play a pivotal role in driving the growth and success of Canadian Dental Services. This individual will be responsible for developing and executing effective digital marketing strategies to attract new patients, enhance brand awareness, and improve patient engagement.
This is an onsite position, based at our Yonge & Bloor Office in Toronto.
Key Responsibilities:
Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with the overall business objectives of CDS - Davis.
Oversee organic and paid media: Manage organic and paid media campaigns, including PPC and Meta advertising, to drive targeted traffic and generate leads.
Optimize SEO and content strategy: Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and visibility.
Manage organic social media: Develop and maintain a consistent social media presence across various platforms, creating engaging content and building a strong online community.
Create and manage assets: Oversee the development and management of digital assets, such as graphics, videos, and blog posts.
Develop and execute email marketing campaigns: Create targeted email marketing campaigns to nurture leads, engage with existing patients, and promote orthodontic services.
Manage website: Manage a network of clinic websites. Ensure websites are up-to-date, user-friendly, and optimized for both desktop and mobile devices.
Implement CRM automations: Utilize CRM software to automate marketing processes, personalize communications, and track customer interactions.
Analyze and report on performance: Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations.
Qualifications:

• Bachelor's degree in marketing, communications, or a related field

• Minimum of 3-5 years of experience in digital marketing

• Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing

• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)

• Excellent analytical skills and ability to interpret data

• Strong communication and interpersonal skills

• Ability to work independently and as part of a team

Additional Skills (Preferred):

• Experience in the healthcare or dental industry is an asset

This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.
Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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