Job Description

Digital Marketing and Social Media Specialist

Email Marketing & CRM

o Own the end-to-end newsletter strategy and execution, from planning and

design to deployment and reporting, ensuring every send aligns with

campaign moments, seasonal collections, and the promotional calendar.

o Optimize performance through segmentation, personalization, and testing.

o Continuously analyze performance metrics (open rates, click-through rates,

conversions, revenue attribution) to identify opportunities for optimization

and implement data-driven improvements.

o Introduce fresh concepts to keep communications engaging and on-brand.

Graphic Design

o Create on-brand graphics for digital promotions, sales campaigns, and

seasonal initiatives.

o Design in-store signage and visuals that elevate the customer experience.

o Develop creative assets for in-store activations and special events.

o Contribute to web design by creating graphics and visual assets for the honey website, ensuring it is consistently updated with fresh, on-brand content.

Mall Relations & Communication

o Act as the main point of contact for mall marketing teams across all locations.

o Share upcoming campaign details, promotions, and activations in a

professional and timely manner.

o Coordinate honey's participation in mall-led events, holiday promotions, and

community initiatives.

Social Media & Content Support

o Contribute ideas for Reels, TikTok's, and social storytelling based on trends

and brand voice.

o Support the Social Media & E-Commerce Coordinator with creative lifestyle

photoshoots (prep, setup, and creative input)

o Assist with the honey Ambassador Program by sourcing creators, scheduling

visits, and ensuring a seamless in-store experience.

Professional Qualities

o Team Player: regularly works cross functionally with other departments, stores

and within the marketing team to support honey's goals.

o Constant improvement: contributing improvements to process, new ideas,

trends, support to help grow the honey brand and business.

o Professionalism: demonstrating a professional attitude, look and work ethic

that represents honey - through our choice of words, communication

methods, general courtesy, professional attire, and grooming.

o Productive use of time and resources: during work hours, time and resources

are used wisely and productively. Cutting down on time wasted is essential to

healthy business practices.

Job Type: Full-time

Work Location: In person