Job Description

Digital Marketing Specialist - ( 2200025N )

Description

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 25,000 team members in over 400 locations worldwide are vital to making our company stronger.

Your Opportunity

Are you passionate about equitable and resilient city building? Curious about how autonomous vehicles will change the way we move around? Interested in understanding the solutions that influence the places we live, work and play? Stantec's engineers, planners, and designers are at the forefront of shaping the future of the built environment. Helping them tell the story of the work helps inspire communities to reach for what's possible.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we're committed to providing each employee with the support and flexibility they need to thrive.

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec's architects, engineers, and scientists, you develop and implement multi-platform content strategies for Infrastructure at Stantec, publishing on Stantec's digital and social media platforms. Your time will be spent on content programs and campaigns to generate leads, social media-specific activity, in addition to digital promotional programs, as required (e.g., webinars, digital events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements.

If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.

Your Key Responsibilities

Translating complex ideas into dynamic, engaging and on brand ideas

Provide a deep understanding of digital marketing and building brand awareness

Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive

• Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
• Middle-of-the-funnel lead generation
• Bottom-of-the-funnel sales and client engagement (i.e., account-based marketing)

Ensure that key strategic and brand messages and Stantec's voice are consistent and communicated effectively to target audiences

Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team

Work in close partnership with SEO, graphic design, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign

Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content

Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process

Measure and report performance of campaigns (beyond vanity metrics) and assess against goals

Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications

Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

Secondary Role and Responsibilities

Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations Plans

Recommend digital strategies to support events, webinars, conferences, and tradeshows

• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Qualifications

Your Capabilities and Credentials

Creative, strategic thinker

Detail-oriented and organized, with exceptional prioritization skills

Ability to effectively balance multiple priorities

Strong project management skills

Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

Proven ability to create content that positively impacts brand and business objectives

Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite

Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.

Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, and others

Proven ability to use digital marketing data to inform digital strategy and tactics

Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

Experience presenting content and analytics to teams, including senior leaders

Familiarity with photography and video production is considered an asset

Education and Experience

Post-secondary degree in communications, public relations, English, journalism, or marketing

Minimum 3-7 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.

Primary Location : Canada-Ontario-Toronto

Other Locations : Canada-Alberta-Calgary

Job : Digital Marketing

Organization : BC-1301 Marketing & Communications-BOU-Canada

Employee Status : Regular

Job Level : Manager

Travel : No

Schedule : Full-time

Job Posting : Oct 4, 2022, 2:32:01 PM

Req ID: 2200025N

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans