Job Description

The Company
SEI is a family owned and operated company that has been in business for over 40 years. As a company we are committed to providing our clients with outstanding quality, integrity and, value.The Opportunity
We are currently looking for an experienced Digital Marketing Specialist to join in our team. The Senior Digital Marketing Specialist will be responsible for the implementation of the marketing strategic objectives.Principal Duties and Responsibilities:

• Implement digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising to achieve corporate objectives for products and services.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns.
• Assists with the development and management of the marketing budget.
• Coordinate, track and report on the progress of tasks to Marketing Manager
• Coordinate with sales team to create marketing campaigns.
• Plans and executes promotional activities including print, electronic media, tradeshow, and direct mail.
• Delivers content to LinkedIn, YouTube, email, or direct mail.
• Creates mass-mail materials.
• Creates brochures and sell sheets.
• Creates and distributes customer surveys.
• Designs and prepares web ready material
• Creates and collects data from website forms
• Creates and updates webpages in WordPress
• Creates PowerPoint and other presentations and marketing materials to support a consistent image of Sherwood Electromotion Inc. at all times.
• Coordinates the development, production, and distribution of promotional and collateral materials to support marketing and sales programs.
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
• Provides post-event reports, analysis, and regular status reports to Marketing Manager.
• Establishes and ensures consistent corporate image throughout product lines, promotional materials, websites, and events.
• Ensure that the brand message is consistent

• Ability to conduct and create marketing campaigns.
• Solid knowledge of website and social media editing and updating.
• Ability to post social media calendar with creativity.
• Experience with Email marketing.
• Participate in trade shows and create booth marketing materials when needed.
• Output ideas in regards to brochure and marketing materials.
• Solid Photoshop or graphic design skills.
• Superior time management skills, multitasking skills, and the ability to prioritize tasks with minimal supervision are essential.
• Ability to work independently is imperative.
• Strong command of Microsoft Office applications.
• Experience with graphic design programs and Maximizer CRM would be an asset.
• Strong interpersonal skills.
• Team player and capable of thinking outside the box.
• Detail oriented and able to accurately proofread marketing materials.
• Gathers and analyzes information skillfully.
• Ability to make sound, timely, and accurate judgment while supporting reasoning for decisions.
• Excellent writing skills including proper spelling, grammar, and punctuation.
• Professional, responsive, and a positive work attitude.
• Resourceful, flexible, and well organized.
• Able to maintain filing systems and basic databases.
• Strong verbal skills and the ability to communicate professionally.

• Four-year Bachelor's in Business or Marketing degree required.
• 5 year's or above related experience required.
• Experience coordinating projects, developing project plans and completing projects on time and on budget.
• Rail, Transit and Wind Industry background preferred but not required.
• Knowledge of markets served by Sherwood Electromotion Inc. would be an asset.
• Experience with PPC advertising; familiarity with interpreting GA reports; ability to manage content in WordPress; working knowledge of Adobe CS tools
• Experience with Google Analytics.
• Previous experience using HTML, CSS, and JavaScript, WordPress