Job Description

Start Date: Immediately
Compensation: CA$ 65,000 - $75,000 – Full-Time Team Member
Benefits: Fully paid by Vitacore Health & Dental benefits
Vacation: 2 weeks
Work hours: 9:00am – 5:00pm
Location: Metrotown (Hybrid - in person (Burnaby BC) + work from home)

About Vitacore:
Vitacore Industries has always had the protection of our healthcare workers and the planet in mind when innovating the best of technology in everything we do. Founded in 2020 at the start of the pandemic, Vitacore’s team of scientists, engineers, and business leaders set out on a mission to help frontline healthcare workers stay safe. Taking care of our beautiful planet, and the environmental impacts of everything we create and is a guiding principle from inception to product launch. ,
Vitacore has recently launched partnerships with several hospitals and businesses across Canada with its recycling program to reduce single-use plastic waste. As Vitacore rapidly expands into new product lines and markets, we are looking for talented individuals to join our team to help create a larger impact in healthcare, recycling and more.

Discover a career that’s challenging, supportive and inspiring. Where a “people-first” culture driven by excellence helps you not only meet and exceed your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thriving on the innovative ideas this generates. Your leadership will shape the future of our organization.

About the Role:
Vitacore is seeking a self-motivated and passionate Digital Marketing Specialist to join our fast-growing team. As our Digital Marketing Specialist, you will be leading the design and implementation of all major aspects of our online marketing presence across SEM, SEO, social media, eCommerce and web. Reporting directly to the Strategic Planning Manager, the Digital Marketing Specialist will be an integral part of our team and collaborate with multiple departments to accelerate the growth of web traffic and conversions. You will also be instrumental in actively managing our web presence to boost brand awareness coordinating the creation of our digital content. You are the owner and will be accountable to maintain a strong online company voice through social media monitoring ROI and KPI’s. Your digital media campaigns are aligned with our business goals, and you are up to date with new and existing digital media developments.

In addition to your excellent written and verbal communication skills, you work thrive in a team environment and operate with a sense of urgency while keeping aligned with the broader goals of the organization.
You are a detail-oriented and communicative individual with a strong understanding of social media platforms and a passion for digital marketing. You will be developing digital marketing strategies that will support the growth of Vitacore’s product lines and recycling program.

Duties & Responsibilities:
This role will be responsible for numerous activities, including:
SEO:
Increase search rankings for relevant keywords in specific target audience of industrial buyers, using SEO best practices
SEM and Digital Ad Optimization:

• Achieve highly efficient return on investment for significant ad spend across Google Ads, LinkedIn Ads, and other digital ad networks relevant to our target audience, using best practices of SEM.
• Optimize ad strategy including structuring of bid strategy, copy, targeting, and rotation

Social:
On select targeted social channels, increase engagement with our published content leads to greater form traffic
Web:

• Optimize web forms to enable high conversion rates, information capture to support lead segmentation and effective drip campaigns, and meaningful insights from analytics
• Occasionally support ad hoc requests for minor updates to other aspects of our website (major efforts to be outsourced)

Analytics:

• Implement conversion tracking and lead source attribution
• A/B test content for ads, organic content, and web
• Synthesize a clearer picture of where we are achieving desired results and where we are missing out on key segments of opportunity

Collaborative Team Member:
Through insights you generate, you will also have a significant degree of influence in informing decisions in non-digital areas that are managed by other members of the marketing team.
These areas include:

• Written content (e.g., Press Releases, blogs)
• Collateral content (e.g., sales decks, core messaging, brochures)
• Non-digital marketing material (e.g., trade shows, publisher engagements, media contacts)

Additional Opportunities to Contribute:

• Assisting with the development and execution of the company’s marketing strategy
• Generating creative and search engine optimised content including images and stories
• Sharing posts to social media accounts including Instagram, Facebook, LinkedIn
• Designing, creating and managing our customer lists and campaigns using marketing automation services
• Engaging with our community across our social media platforms
• Creating blogs independently, with guidance on topics and content
• Coordinating PR initiatives

Skills & Experience:

• Proven work experience as a Digital media specialist or Digital marketing
• Bachelor’s degree in Marketing, Digital media or relevant field
• Minimum 3 years of relevant work experience in SEO, social media, content marketing, email marketing, PPC and SEM
• Experience in the creation, execution and measurement of digital marketing campaigns and activities
• An ability to multitask and perform under tight deadlines while ensuring quality output
• Solid knowledge of Adobe (Photoshop, InDesign) and media editing software
• Familiar with web design and content management systems
• Excellent analytical and project management skills
• Strong verbal and written communications skills
• Individuals must have high initiative, be positive, detail-oriented, be adaptive and receptive to change, work well under pressure within tight deadlines and be capable of working with minimal direction
• Ability to think creatively and to work well both as part of a team and as an individual contributor
• Prior experience with Google Ads, Google Analytics, Shopify and Meta Ads Manager is an asset.
• Prior experience working in B2B marketing, public relations, and/or graphic design is an asset.
• The ability to speak French is an asset.

Nice to have:

• Passion for sustainability
• Experience marketing in the PPE sector
• Entrepreneurial experience in a startup environment

If you are interested in joining our team, please send a cover letter and your resume to hr@vitacore.ca with the subject “Digital Marketing Specialist Application”. We look forward to hearing from you soon!


About Vitacore Industries:

Vitacore Industries Inc. manufactures personal protective equipment for Canadian frontline workers, available on demand. Our facility houses state-of-the-art equipment to produce millions of respirators every month. Vitacore is committed to serving Canadians. All of our current and future PPE is made using a Canadian supply chain and quality Canadian materials. Our main customers are in the Health Care Industry supporting our long-term growth and sustainability.