Job Description

Digital Marketing Specialist

National Veterinary Associates



The Position:

Do you love animals and the people who love them? Are you passionate about joining an organization with a clear and inspired purpose? Make your love of pets into the career of a lifetime. NVA Canada is looking for a Digital Marketing Specialist to join our marketing team as part of our Canadian Support Centre team.

The Digital Marketing Specialist will primarily be responsible for all online brand presence of NVA Canada in addition to providing consultative support to practices looking for digital marketing support. This includes: overseeing NVACanada.ca, managing NVA Canada social media, digital media advertising, and subject matter expertise. The successful candidate will also be responsible for maximizing NVA resources by leveraging programs and promotions from other global colleagues and teams.

What You\'ll Be Doing:

• Planning and executing social media campaigns to grow NVA Canada brand awareness, drive recruitment, and community engagement. This includes hands-on media content scheduling, engagement, assisting with content creation, and paid branded social media planning.
• Managing unbranded outbound social media content for our local community locations and maximizing distribution of these materials through our centralized content repository tool
• Providing support as the secondary point of contact (Subject Matter Expert) for NVA Canada community locations for inbound digital marketing inquiries in conjunction with Marketing Business Partner and global colleagues.
• Developing campaign analytics/measurement and reporting to ensure ROI & defined decision-making
• Managing budget, vendors and agency to coordinate logistics and deliverables for all projects
• Performing other digital marketing duties as assigned

What You\'ll Bring to NVA Canada:

• 2+ years of experience in marketing or agency including demonstrated experience creating and implementing successful digital marketing plans
• Strong project management, prioritization, organization, communication, and multi-tasking skills
• Highly proficient with social media (especially business management suites and content scheduling tools), web CMS/html (especially WordPress), Canva, Google analytics
• Experience working with veterinary practices and/or small business marketing an asset
• French/bilingual an asset

You\'ll Love This Role if You Have:

• Enthusiasm, positivity, flexibility, and creativity
• Career ambition for strategic growth in a fast-paced, entrepreneurial environment

• Ability to travel (up to 5%) and work occasional/infrequent evening/weekend
• Ability to work independently, a self-starter with a \xe2\x80\x9croll up your sleeves\xe2\x80\x9d methodical approach to daily work

Compensation:

Competitive; medical, dental, vision and retirement savings plan.

Who we are:

• NVA Canada is a rapidly growing community of Canadian veterinary hospitals and passionate professionals dedicated to serving the local needs of pets and their owners. For the love of animals and the people who love them.
• Globally, the NVA community tops 1500 veterinary hospitals and pet resorts in the United States, Canada, Australia, New Zealand and Singapore. Over 35,000 veterinary professionals work to improve the well-being of patients by providing progressive and compassionate veterinary care.
• Since the first hospital joined NVA in 1997, founding veterinarian Dr. Stanley Creighton has emphasized support for the local medical standards established by individual doctors and practices. He has always believed that when veterinarians craft strategies specific to their own hospitals and communities, high quality patient care and client services follow.
• This vision for local empowerment and servant leadership continues at NVA Canada today. We are partners in possibility, making new professional tools and resources available to hospitals, supporting with recruiting, administration, and management, and caring for caregivers so the Canadian community can continue to grow and thrive.

At NVA Canada diversity and inclusion are an important part of our everyday reality. We are committed to fostering an open and inclusive environment where everyone belongs, our people feel comfortable and confident to be themselves and reach their full potential regardless of age, race, national or ethnic origin, gender identity or expression, marital and family status, religion or other belief, culture, sexual orientation, or disability.

NVA