Digital Marketing Specialist

Nepean, ON, CA, Canada

Job Description

Job Summary


We are seeking a creative and results-driven Digital Marketing Specialist for our service company in Ottawa. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, drive traffic, and increase sales. This role requires a strong understanding of various digital marketing channels and tools, with a focus on e-commerce growth.

Responsibilities



Develop and execute comprehensive digital marketing campaigns across multiple channels, including email, social media, and search engines. Design and develop websites using platforms such as WordPress, Shopify, etc. Manage and optimize Google Ads campaigns to maximize return on investment. Conduct SEO audits and implement strategies to improve organic search rankings. Utilize email marketing platforms to create engaging content that drives customer engagement and retention. Analyze website traffic using Google Analytics and other tools to inform marketing strategies. Collaborate with the e-commerce team to enhance product listings and improve user experience on the website. Create visually appealing content using Adobe Creative Suite for various digital platforms. Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing.

Skills



Proficiency in email marketing techniques and tools. Strong understanding of Google Ads and SEO best practices. Experience with e-commerce platforms and strategies. Familiarity with SQL for data analysis and reporting. Knowledge of HTML and CSS for basic website updates. Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.) for content creation. Excellent analytical skills with the ability to interpret data effectively.
Strong communication skills, both written and verbal, with a creative mindset.

Requirements:



2+ years experience in digital marketing, with focus on

Google Ads

,

SEO

, and

web platforms

. Strong knowledge of

SEMrush

,

Google Ads Manager

,

Google Search Console

, and

Google Analytics

. Proficient with

Shopify

,

WordPress

, and e-commerce integrations (Amazon, etc). Experience in

local SEO

and

conversion rate optimization

(CRO). Ability to write and edit SEO-friendly content is a plus. Self-driven and able to manage multiple tasks with minimal supervision. Proficiency in both English and French required.
This role is in-person at our office off Hunt Club and Prince of Wales. The position will start off as a 6-month contract with possibility of extension.

Job Types: Full-time, Fixed term contract
Contract length: 6 months

Pay: $25.00 per hour

Expected hours: 25 - 40 per week

Benefits:

On-site parking
Language:

English and French (required)
Work Location: In person

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Job Detail

  • Job Id
    JD2494988
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Nepean, ON, CA, Canada
  • Education
    Not mentioned