Job Description

About AMG Medical

A.M.G. Medical Inc. manufactures and distributes home healthcare and medical professional products across North America. Our brands include Physio Logic, ProActive, Dex4, MedPro Defense, Zorbi, NocoSpray, Ultra-Blok, and MedPro.

Role Overview

We are seeking a

Digital Marketing Specialist

to strengthen AMG's online presence and accelerate customer adoption. The role combines

SEO, social media advertising, and digital campaign execution

with a focus on adoption growth and measurable performance.



The ideal candidate is bilingual (English & French), a strong copywriter, and has a solid understanding of

paid media strategy--especially LinkedIn Ads

for B2B growth. Experience in mature or structured organizations is an advantage.

Key Responsibilities

SEO & Content Optimization

Optimize product descriptions, brand pages, and landing pages for search performance and conversion. Conduct A/B testing of content to improve reach and lower CPA. Monitor SEO KPIs and provide actionable recommendations.

Social Media & Paid Media

Plan and execute

social campaigns

with a focus on paid performance. Lead and optimize

LinkedIn Ads

campaigns for awareness, adoption, and lead generation. Write strong bilingual copy for ads, posts, and campaign assets. Track performance and report monthly on reach, CTR, and engagement.

Digital Marketing & Adoption

Write and deploy

Klaviyo lifecycle flows

(welcome, adoption, retention, reactivation). Own adoption landing pages (ordering guides, testimonials, FAQ) from brief to publication. Develop

customer success stories / case studies

(6 per year) to support adoption messaging. Build

quarterly adoption kits

for the sales team (email templates, FAQ sheets, client messaging). Report on adoption performance (email CTR, landing page conversions, case study usage).

Qualifications

3-5 years in

digital marketing

, with proven skills in

SEO, paid media, and social advertising

. Strong understanding of

LinkedIn Ads

and B2B campaign strategy. Bilingual (English & French) with excellent copywriting ability. Hands-on experience with

Klaviyo

or similar marketing automation tools. Experience in

mature organizations

an asset (structured processes, KPI ownership, cross-functional collaboration). * Analytical, organized, and comfortable delivering measurable results.