Job Description

Location: St. Thomas, Ontario
Position Type: Full-Time (On-Site)
About TagsforHope
At TagsforHope, we're on a mission to create the world's leading pet accessories fashion brand. Marketing is at the heart of everything we doxe2x80x94connecting with our customers, understanding their needs, and crafting compelling campaigns that drive engagement and loyalty.
We're seeking a passionate Digital Marketing Specialist to join our team and help us grow our reach and impact. If you excel at storytelling, have a deep understanding of digital platforms, and thrive in a dynamic environment, this role is for you.
Your Role at TagsforHope
As a Digital Marketing Specialist, you will play a key role in shaping how we connect with our audience. Your responsibilities will include:
Marketing Strategy and Execution

• Intimately understand our customers and their needs to create campaigns that resonate.
• Develop and manage digital advertising campaigns on platforms like Facebook, Instagram, and Google.
• Identify new trends and opportunities to evolve our marketing strategies as the company grows.

Content Creation and Copywriting

• Design and execute email campaigns that engage and convert.
• Craft compelling marketing headlines, ad copy, and landing pages.
• Write persuasive content that communicates our brand values and benefits clearly across all platforms.

• Update and maintain our growing social media accounts.

Collaboration and Creativity

• Work closely with our creative team to develop visually stunning ads using photography and videography.
• Collaborate with product teams to align marketing content with our latest offerings and innovations.

Performance Tracking and Optimization

• Analyze campaign performance metrics and optimize strategies to maximize ROI.
• Conduct A/B testing for email campaigns, ads, and landing pages to refine effectiveness.
• Stay ahead of industry trends and tools to ensure we're leveraging the latest best practices.

What We're Looking For
We're seeking an experienced marketer who is excited to grow with us. You should:

• Have a proven track record in creating and managing successful digital marketing campaigns.
• Be skilled in copywriting and storytelling to captivate audiences.
• Thrive in a fast-paced environment and enjoy finding innovative solutions.
• Be proactive, detail-oriented, and passionate about delivering exceptional results.

Skills and Experience
Technical Skills:

• Proficiency in managing campaigns on platforms like Facebook Ads Manager and Google Ads.
• Experience with email marketing tools (e.g., Mailchimp, Klaviyo) and CRM systems.
• Strong understanding of SEO principles and analytics platforms like Google Analytics.

Soft Skills:

• Excellent communication and collaboration skills.
• Creative thinking with a customer-first mindset.
• Strong organizational and time-management abilities.

Preferred Qualifications:

• Bachelor's degree in marketing, business, or a related field (or equivalent experience).
• Experience in the pet industry is a bonus but not required.

The Perks

• Competitive Salary & Benefits: A package designed to reward your expertise and dedication.
• Professional Growth: Opportunities to develop your skills and take on new challenges.
• Pet-Friendly Office: Join a team where pets are always welcome.
• Creative Freedom: Work on impactful campaigns that connect with pet lovers worldwide.
• Mission-Driven Work: Be proud to create marketing content that supports our mission to help animals in need.

How to Apply
Help us in the application review process by including the year TagsforHope was founded at the top of your application or cover letter.
Apply by clicking the 'Apply To Position' button on the job post.
Your application should include:

• Your resume and cover letter.
• Examples of successful campaigns or projects you've led (portfolio or case studies welcome).
• Your interview availability schedule.

EEO Statement
TagsforHope is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workforce from different backgrounds and perspectives, ensuring a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
We thank you for applying. Please note that only candidates considered for the next steps in the hiring process will be contacted.