Job Description

Overview:Join our growing team and play a key role in driving sales through our online stores!High Tide Inc., a leading cannabis retailer and accessory company, seeks a passionate and detail-oriented Digital Marketing Specialist. You'll be responsible for managing and optimizing our suite of e-commerce websites, ensuring a smooth customer experience, and supporting significant sales growth. This position will report to the Director of Marketing. Responsibilities:

• Develop and execute data-driven strategies for customer retention and loyalty programs, including personalized offers and targeted marketing initiatives.
• Conduct regular website audits to identify and address usability issues that impact customer experience across all touchpoints (purchases, sign-ups, checkout, etc.).
• Proactively recommend website improvements, focusing on mobile optimization for a seamless user journey.
• Partner with developers to resolve technical problems and enhance website functionality to improve user experience and conversions.
• Monitor and report on e-commerce metrics, including sales trends, customer acquisition costs, and lifetime value, and provide actionable insights to optimize performance.
• Analyze key performance indicators (KPIs) to understand customer behavior and leverage data insights to optimize website content and marketing efforts (including A/B testing).
• Manage and maintain website promotions, collaborating with marketing and sales teams.
• Utilize data analytics to inform product assortment and merchandising strategies across the e-commerce platform.
• Lead cross-functional projects to improve overall website and marketing effectiveness, ensuring alignment with broader business goals.
• Evaluate and optimize the sales funnel to reduce cart abandonment rates and improve conversion rates through strategic interventions.
• Collaborate with SEO and content marketing teams to translate data insights into strategic website content development and marketing campaigns.
• Coordinate with the product team to align e-commerce strategies with new product launches and seasonal promotions.
• Manage promotional campaigns, including creating coupons and implementing homepage banner updates aligned with campaign efforts.
• Work with the marketing team to manage digital advertising campaigns (including paid search) to drive targeted traffic to the e-commerce websites.
• Oversee customer feedback and reviews to identify areas for improvement and implement solutions to enhance customer satisfaction.
• Stay current on industry trends and best practices in e-commerce marketing and digital advertising.

Qualifications:

• 3+ years of experience in e-commerce, marketing or a related field. (Experience in the cannabis industry a plus).
• Bachelorxe2x80x99s degree in Marketing, Business, Communications, or a related field is preferred.
• Relevant certifications in digital marketing (e.g., Google Ads, HubSpot, are a plus and can enhance your application.
• Strong analytical skills with experience using data tools to inform decision-making.
• Experience with customer segmentation and behavioral targeting strategies to enhance marketing effectiveness and drive conversion rates.
• Strong understanding of the digital customer journey and customer funnel KPIs.
• Experience working with digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic ads).
• Excellent project management and organizational skills (experience with creating project workback schedules a plus).
• Effective communication and collaboration skills, with the ability to work seamlessly across departments.
• A keen eye for detail and a commitment to delivering exceptional customer experiences.
• Proficiency in content management systems (CMS) and familiarity with e-commerce platforms. Experience with CRM tools and customer segmentation strategies.
• Understanding of SEO best practices. Knowledge of advanced e-commerce analytics tools and platforms, such as Google Analytics 360 or Adobe Analytics.
• Familiarity with A/B testing tools and methodologies for optimizing user experience and campaign performance.
• Experience with multichannel marketing strategies, including integrating e-commerce efforts with social media, email marketing, and influencer collaborations.
• Familiarity with website compliance and accessibility standards.
• Ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.

What we offer:

• Competitive salary and benefits package
• Opportunity to be part of a growing, fast-paced, and successful company
• Make a significant impact on our e-commerce operations
• Fully remote work

Ready to join our team?If you're a motivated and results-oriented individual with a passion for e-commerce, we encourage you to submit your resume and cover letter!Some of the benefits you can expect at High Tide Inc.

• We are building, growing, and driven to grow.
• We share our knowledge and learn from each other, one team.
• On the job training to set you up for success.
• Mentorship from talented professionals.

The job posting reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job. There may be additional duties, responsibilities, and qualifications for this job.Please note that candidates applying for openings must be authorized to work in Canada.We thank all applicants in advance for their interest, however, only those selected for an interview will be contacted. About Us:High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the worldxe2x80x99s most powerful plant and is the second-largest cannabis retailer globally by store countxe2x81xb7. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabanaxe2x84xa2 is the largest cannabis retail chain in Canada, with 192 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendrxe2x84xa2 is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

Brands: High Tidexe2x80x99s industry-leading and consumer-facing brand roster includes Queen of Budxe2x84xa2, Cabana Cannabis Coxe2x84xa2, Daily High Clubxe2x84xa2, Vodka Glassxe2x84xa2, Puff Puff Passxe2x84xa2, Dopezillaxe2x84xa2, Atomikxe2x84xa2, Huexe2x84xa2, Evolutionxe2x84xa2 and more.CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiantxe2x84xa2.Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandzxe2x84xa2 name.High Tide consistently moves ahead of the currents, having been named one of Canadaxe2x80x99s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mailxe2x80x99s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americasxe2x80x99 Fastest Growing Companies for 2024.To discover the full impact of High Tide, visit . For investment performance, donxe2x80x99t miss the High Tide profile pages on SEDAR+ and EDGAR.#HT

High Tide