Job Description

Canadian Imperial Advantage is seeking a digital marketing specialist who is a dynamic and creative thinker, that lives by the art of communication and is passionate about content development. The incumbent will possess the ability to support the leadership team regarding program initiatives and special projects as required. The successful candidate will also need to understand the bridge between marketing and sales to achieve successful lead generation support. You must:

• Be a huge fan of community engagement and understand the social value it generates
• Be an expert with digital marketing experience in SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Have experience in content management, creative writing/editing, advertising concepts
• Constantly seek to learn and grow
• Enjoy helping people connect with great access to information and business support.

Professionally, you have built an online community and have experience with digital publishing. We expect not only your understanding of social media but also the creation of an online experience that is sticky and engaging. You will help to shape the future of our company so more people can enjoy the inspiring potential we promote every day. Primary responsibilities are:

• Develop and build awareness, create demand, and drive sales. As the Marketing Specialist will be required to have exceptional organizational and communication skills to perform an array of B2B Marketing techniques. This includes all digital marketing efforts, coordination of membership/association tactics, tradeshow/event organization, varied content creation efforts, coordination of marketing campaigns, champion Canadian Imperial Advantage\xe2\x80\x99s training, program, while providing a consistent Canadian Imperial Advantage\xe2\x80\x99s brand voice. Most of the role, and time commitments, are dedicated to these activities.
• Support the leadership team regarding program initiatives and special projects as required.
• Manage digital marketing activities with agencies that provide Canadian Imperial Advantage\xe2\x80\x99s digital and web services (SEO, SEM, online advertising, website hosting/security)
• Understanding of the bridge between marketing and sales to achieve successful lead generation support.
• Develop contents and optimize reach across Facebook, Twitter, Instagram, LinkedIn, and YouTube including placements for CIA\xe2\x80\x99s editorial journal.
• You will be responsible for seeing through our community engagement strategy which includes sending newsletters, e-flyers, producing and making daily posts while engaging with our array of sponsors, newcomers, entrepreneurs, and our training, programs, and services which our content production and marketing efforts support.

Qualifications:

• A minimum of three years\xe2\x80\x99 experience in digital marketing communications
• Post-secondary diploma or degree in marketing or related field
• Excellent design capabilities with experience in content development
• Proven working experience in social media marketing, web marketing, and digital advertising
• Facebook and YouTube media buying experience
• Knowledge of digital marketing technologies: WordPress, Canva, MailChimp and online graphics production experience
• Proficiency in digital analytical tools, with the current industry reporting techniques

Schedule:

• Monday to Friday
• Weekend availability

Benefits:

• Dental care
• Vision care
• Extended care
• Flexible schedule
• Paid time off
• Access to all CIA events

All will be considered, but only shortlisted candidates will be contacted. Open until a suitable candidate is found

Send your resume to career@imperialadvantage.ca