Job Description

Robert Half is looking to place an experienced, knowledgeable Marketing Coordinator with our client. The Marketing Coordinator assists in the creation and implementation of marketing strategies aimed at enhancing our clients brands, increasing market share, and boosting sales, all with the customer at the forefront. This comprehensive role covers various marketing areas, including communications, brand management, channel and customer marketing, digital and print advertising, partnership management, and research.Your responsibilities in this role:- Own and improve the social media presence of the company- Share thought leadership and identify trends and insights with executive leadership- Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation- Enhance job knowledge by reading trade publications and seeking out educational opportunities- Work with creative and technology vendor partners to meet expectations on brand compliance, deadlines and budget- Discover ways to enhance the company\'s website through creative landing pages, blog posts and SEO- Work on new tests and strategies to optimize spend and performance of paid digital campaigns- Support updates of the online customer portal to improve user experience- Own the maintenance of timelines, statuses, and updates for digital projects- Create content that will engage the company\'s customers and partners- Assist with other project tasks as needed, including print, direct mail and data management- Track digital marketing campaigns and prepare reports
- Adept in vendor management- Extraordinary skill in shaping digital brands with strong ROI- Experience with driving traffic to a company\'s main site and enhancing the frontline customer journey- Practical knowledge of Content Management System (CMS) & Digital Marketing System (DMS)- Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing- Strong collaboration and communication skills- Accomplished in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM- A healthy mix of initiative and skillRobert Half is the world\'s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.\xc2\xa9 2024 Robert Half. By clicking \xe2\x80\x9cApply Now,\xe2\x80\x9d you\'re agreeing to Robert Half\'s Terms of Use.Robert HalfRobert Half is the world\'s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting,...

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