Job Description

About Westar Travel:

Founded in 2010 and headquartered in Calgary, Westar Travel is a leading travel and tour operator dedicated to providing exceptional travel experiences with a focus on the Canadian Rockies.

With a commitment to innovation and customer satisfaction, we are looking for a talented

Digital Marketing Specialist

to join a newly established department within the team in Calgary.

Reporting to the Global Business Development Director, this role is ideal for a results-driven, initiative-taking professional who thrives in a fast-paced environment and has a passion for developing and implementing digital marketing strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities include:

Develop, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Manage and analyze website traffic, lead generation, and digital performance metrics using tools like Google Analytics, Google Ads, and SEO software. Create, curate, and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, X, etc.) to drive audience growth and engagement. Develop and oversee paid advertising campaigns, including PPC, display ads, and social media/influencer ads, ensuring cost-effective results. Work with the team to develop and oversee an affiliate/ambassador marketing program. Optimize website content, structure, and technical SEO to improve search engine rankings and organic traffic. Conduct market research and competitor analysis to identify new opportunities and trends in the digital landscape. Collaborate with internal teams, including graphic designers and content creators, to ensure consistent branding and messaging. Monitor, report, and present campaign performance metrics, making data-driven recommendations for continuous improvement. Stay up to date with emerging digital marketing trends, tools, and best practices to maintain a competitive edge. Support the rest of the team with other business needs in order to help it achieve its goals.

Qualifications & Experience:

Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in digital marketing, with a strong understanding of SEO, PPC, social media, and email marketing. Proficiency in digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, SEMrush, or similar platforms. Strong knowledge of social media marketing strategies and paid advertising. Experience with content management systems (CMS) such as WordPress and email marketing platforms like Mailchimp or HubSpot. Excellent written and verbal communication skills in English (fluent). Strong analytical mindset with the ability to interpret data and make strategic recommendations. Ability to manage multiple projects simultaneously in a fast-paced environment. Experience with Adobe Creative Suite, Canva, or other design tools (strongly preferred). Fluency in another language in addition to English (strongly preferred).

Why Join Westar Travel?

Opportunity to work in a dynamic and growing organization in one of Alberta's priority growth sectors. Competitive pay and benefits package, including annual base salary of $45,000 - $50,000 (depending on experience), plus bonus. Flexible/hybrid work arrangements. Professional development and career growth opportunities.
If you are passionate about digital marketing and ready to make an impact, we would love to hear from you!

Apply now by submitting your resume and a brief cover letter (max. 1 page) to: hire@westartravel.ca, including "

Job Application - Digital Marketing Specialist

" in the email subject line.

Job Type: Full-time

Pay: $45,000.00-$50,000.00 per year

Additional pay:

Bonus pay
Benefits:

Casual dress Company events Flexible schedule On-site gym On-site parking Paid time off Work from home
Flexible language requirement:

French not required
Schedule:

8 hour shift Monday to Friday Weekends as needed
Application question(s):

How many years of relevant work experience do you have?
Language:

English (native or fluent) (required)
Work Location: In person

Expected start date: 2025-03-24