Job Description

What We Do.
Smart & Biggar is Canada's largest firm practicing exclusively in intellectual property (IP) and technology law, with offices in Ottawa, Toronto, the Waterloo Region, Montreal, Vancouver and Calgary. We have been leaders in intellectual property and technology law for over 125 years. We are regularly recognized as Canada's top IP and technology firm.
We are part of the IPH Group, a network of member firms working throughout ten IP jurisdictions, with clients in more than 25 countries. IPH member firms employ a highly skilled multidisciplinary team of over 1,200 people in Australia, Canada, China, Hong Kong SAR, Indonesia, Malaysia, New Zealand, Philippines, Singapore and Thailand. IPH supports a diverse client base of Fortune Global 500 companies, multinationals, public sector research organizations, SMEs and professional services firms worldwide.
We are passionate about what we do and what we can achieve. The IPH Group is committed to promoting and maintaining a workplace culture of shared respect across companies to enable us all to feel valued and be the best we can be.
The Opportunity.
Smart & Biggar is currently looking for a Digital Marketing Specialist to join our national Business Development & Marketing team for 14 months.
As the Digital Marketing Specialist, you will serve as a champion, educator, and advocate for digital and social media within the firm. You will support all marketing communications activities and contribute to the broader BD & Marketing strategy. This role involves planning, executing, and analyzing digital initiatives across the firm's website, email marketing, webinars, advertising, and social media channels.
Responsibilities.

• Plan, execute, and analyze digital marketing campaigns across the firm's website, CRM, email, webinars, social media, and advertising platforms
• Manage audience segmentation, marketing automation, and contact data within Microsoft Dynamics 365, ensuring compliance with CASL/GDPR
• Maintain and update website content (bios, news, articles, events) and ensure consistency with firm brand standards
• Manage the firm's LinkedIn channel, including content strategy, paid campaigns, and performance reporting
• Support the creation and distribution of thought leadership content, newsletters, and event promotions in collaboration with practitioners and the BD & Marketing team
• Track and report on digital performance (SEO, engagement, conversions) to inform strategy and optimize results
• Provide design and layout support for digital and print materials using Adobe Creative Suite and/or Canva
• Coordinate and deliver firm webinars, from promotion to execution and post-event analytics
• Partner with vendors and internal teams to maintain smooth digital operations and identify opportunities for improvement
• Other duties may be assigned or amended as required

Qualifications, competencies, and experience.

• Certificate, Diploma, or Degree in Marketing, Communications, or Digital Marketing (asset, not required)
• 3 - 5 years of experience in digital or content marketing, ideally within a professional services, legal, or B2B environment
• Experience with Microsoft Dynamics 365, CMS platforms, Zoom webinars, and Adobe Creative Suite or Canva
• Basic understanding of HTML/CSS and website content editing
• Strong working knowledge of Google Analytics, Google Search Console, and SEO best practices
• Excellent attention to detail, organization, and time management skills
• Strong written and verbal communication abilities
• Commitment to data privacy, compliance, and ethical marketing practices
• Proficiency in English; French language skills are an asset

No recruiters or agencies please.
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Skills Required