Job Description

Overview: At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally. Since 1992, weve been committed to creating 100% natural products that are rooted in function and designed to help people tune into their personal wellness. And just like nature, were continually growing! Were on the lookout for top talent to join our team, in our stores, offices and distribution centres. We offer competitive compensation and benefits, flexibility in working styles and a commitment to professional growth and personal wellness supported by a generous Team Member discount on our products. The impact you\'ll make:
The Digital Marketing Manager's role is to manage the paid media channels at Saje, including Paid Search, Paid Social, Affiliate and Display marketing, with the primary goal of driving revenue while improving spend efficiency. This includes planning content accordingly, A/B testing to optimize performance, reporting in monthly insights, and managing the paid media tech stack and vendors.
Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will help optimize paid media strategies. They work closely with Brand, Creative, eCommerce and Finance teams staying in lock step. All Saje Team Members are responsible for contributing to Sajes culture and maintaining a positive environment for themselves and their peers. What you\'ll do:

• Manage performance and operations of paid media channels including Paid Search, Paid Social, Affiliate, and Display the building of and delivery of the full funnel digital marketing strategy
• Monitor channel KPIs and make recommendations and adjustments as necessary to ensure achieving daily and monthly targets
• Oversee paid media marketing calendar and ensure timely execution of digital campaigns, including delivery of assets to paid media agencies
• Coordinate, create and submit paid media marketing creative briefs
• Develop A/B testing strategy, including when to test, what to test, and drawing insights from results to optimize paid media campaigns
• Create paid media performance reports and provide weekly and monthly analysis for channels and campaigns, including KPIs such as ROAS, CPC, and CAC
• Support annual budget creation for paid media; oversee daily spend to ensure we stay within monthly budgets
• Support monthly financial reconciliation for digital marketing
• Implement paid media related tech platform changes and updates
• Manage relationships with paid media vendors and agencies
• Manage testing and implementation of all new alternative paid media sales channels
• Monitor competitive activity and develop counter programs to ensure pre-eminence of the Saje brand online
• Work through automation, tagging, and data integrity issues with cross functional partners in web dev as needed
• Stay up to date with compliance requirements, privacy changes, new tech, advertising trends and best practices

Qualifications:

• University Degree or equivalent in marketing, business, communication, analytics or a related field
• 4+ years of direct, hands-on paid media management, either at an agency or in-house
• Deep experience managing Paid Search & PMAX/Google ads, Meta ads, Tik Tok, and Affiliate programs
• Experience establishing and monitoring KPIs and metrics relevant to paid media marketing
• Strong experience planning and gathering content for paid ads
• Experience working in DTC e-Commerce company preferred
• Experience with Youtube, Pinterest, Reddit advertising
• Additional experience in managing other channels such as influencer, podcast, CTV, DOOH is a plus
• Working knowledge of Google Analytics and other analytics platforms
• Strong understanding of customer acquisition (and CAC), retention, lifetime value and frequency management
• Excellent analytical and program management skills. Highly planful, but agile and capable of deriving creative solutions.
• You have the ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
• Data-driven, results-oriented and process driven, with high expectations of self and team
• Pro-active and works well cross-functionally.

Why Saje? Here at Saje, we understand that joining a team is an important decision to make and we want to be sure youre supported to do your best work. The compensation range for this position is from $80,000 - $92,500 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. Other components of our total rewards offerings include:

• A hybrid way of working.
• Flexible work hours based on business needs.
• Aspirational workspaces - every detail is considered to connect you to our culture.
• Wellness days to ensure you're taking care of your mental and physical health.
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in.
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging.
• Product training - you will learn about the benefits and efficacy of our 100% natural products to support your own wellness journey.

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Join our team!

If this opportunity sounds like you, please apply in the link below. Not sure you're 100% the right fit? We encourage you to apply even if you don\'t have all of the listed qualifications. We offer a thorough onboarding experience to set you up for success and help you to integrate seamlessly into the team.