Job Description

Universal Music Canada is Canada\xe2\x80\x99s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!

Associate Digital Marketing Manager - 12 Months Contract
Closing Date: November 24, 2023

The UMC team works four days a week from our creative campus located in Liberty Village, Toronto and one day to work virtually.

Responsibilities

Define, plan, and execute digital marketing campaigns for a roster of artists.

Manage strategic partnerships within the Digital Strategy team with an ability to manage the day-to-day tactics as well as the big picture strategy.

Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada & globally.

Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies

Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.

Drive social media growth for all artists through increased engagement, activity, and relevant content posts

Develop targeted strategies for artists\xe2\x80\x99 video channels in collaboration with the video strategy manager

Actively participate in team meetings, discussions, and planning activities

Measure and analyze overall campaign performance and provide insights and key learnings to other departments.

Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.

Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement

Report weekly to senior staff and managers, providing actionable insights and campaign updates

Requirements

Education and/or relevant experience

Deep knowledge of the Hip Hop, Afrobeat\'s and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.

Strong coordination and organizational skills

A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way

Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data

Aptitude for communicating and engaging on various platforms

Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize

Highly adaptive to change

Consistently meet deadlines

Creative, self-starter with exceptional follow-up skills

Content editing a plus (image, video, content \xe2\x80\x93 Photoshop, Final Cut)

Ability to learn new software and analytics programs as necessary

Proactive approach to work, constantly seeking improvement in all areas

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:

Universal Music