Job Description

Position Title: Digital Marketing Manager

Department: Marketing

Reports to: VP Growth Strategies and Marketing

Position Summary:

The mandate of the Digital Marketing Manager is:

Driving revenue growth on our ecommerce website Acquiring new customers through our digital channels Supporting lead conversion across the organization Managing our graphic design shared resource.

Primary Responsibilities:

Strategy

Develop and execute marketing strategies designed to deliver revenue growth within the defined channels. Brand Equity Ensure proper use of all trademarks Ensure all marketing efforts are aligned with and strengthen our brand promise.
Industry Knowledge

A good understanding of our customer segments and the competitive landscape and the ability to use this to craft insightful campaigns. Work with Data Analyst to Execute customer surveys as required to obtain deeper knowledge. Monitor industry websites and merchandising tools.
Planning and Budgets

Create and implement the annual Digital Marketing plan in collaboration with the Vice President, Growth Strategies and Marketing. Create digital marketing budgets in collaboration with Vice President, Growth Strategies and Marketing. Analyze, monitor and interpret company and department annual and monthly budgets providing commentary to executives when variances are presented.
Product Marketing

A large portion of the role is centered on product marketing.

Responsible to remain familiar and current with company product line. Development of sales tools
Website

Manage the daily tasks associated with the website. Continually improve the UI and CX based on analytics. Manage external website developers and other website related partners. Keep all website content up to date and accurate including product images, specifications, descriptions, contact information etc. Support all new product launches Regularly updating CMS pages on the company websites Respond to internal questions and comments related to the website Lead internal and external website training Ensure internal processes and website procedures are kept up to date as changes are made to the website. Ensure the website reflects all internal process changes
Analytics and SEO

Regularly reviewing website analytics and reporting/presenting to all key internal stakeholder Interpret website analytics to develop new strategies and tactics to enhance the websites performance Recommend any UX and or UI changes based of off analytics Ensure the customer journey is optimized Manage SEO and ensure best practices are implemented for all company websites Work with external SEO consultants when necessary Frequently review competitors' online presence and provide a monthly update to key internal stakeholders
Advertising

Collaborate with team on all digital advertising across multiple platforms Carry out PPC campaigns on Google and industry related digital platforms Leverage industry memberships and industry publications to maximize digital exposure
Communications

Develop and execute lead generation and lead nurturing campaigns
Internal and External Digital Projects

Lead the development of internal and external digital projects that enhance the customer experience.

People

Manage a team of 2 graphic designers (shared service) ensuring priorities are clearly set, project deadlines are met and the team is supported and engaged. Responsible for hiring, performance management and progressive discipline if required for these roles.
Metrics

Work with data analysts to develop and measure KPIs Work with data analyst to evaluate campaigns and optimize marketing efforts.
General

Working with internal Graphic Designer to have all imagery regularly updated within our brand standards Coordinate multiple projects, working with cross?functional team members, including internal and external resources Collaboratively work with internal stakeholders to help with general marketing content creation, editing and proofing Responsible for remaining familiar and current with company product line while understanding the markets the company services Have a full understanding of all Marketing roles within the department. Must be prepared to cross train to support team members as needed Expected to become fully functional within Sage X3 ERP, Hubspot and Spiro Other duties as required

Requirements:

Driven to produce results Positive, can-do attitude Strategic thinker Strong organizational skills Able to prioritize ongoing projects Ability to meet deadlines Detail orientated Strong oral and written communication skills Can think creatively - able to produce creative work Can work independently Is a collaborator, enjoys a teamwork environment Ability to problem solve by researching, analyzing requirements and gathering required information Takes pride in ones work - produce work with the highest of standards Takes initiative while working on projects

Proven Skills, Abilities, and Attributes:

Requirements

Diploma or bachelor's degree in marketing, communications or related degree 3-5 years of experience in digital marketing Demonstrated experience in leading and developing teams Proficient with Google analytics Experience with website CMS tools Social media advertising experience Experience working with external consultants Proficiency in MS Office Products is required with an emphasis on manipulating large sets of data in Excel
Assets

Experience in brand development and implementation would be preferred Copywriting experience Experience with Adobe Creative Cloud specifically Photoshop, Illustrator and InDesign Ability to read and write in French Experience with Sage X3 ERP

Working Conditions:

Hybrid work environment between the office (2 days minimum) and at home. Majority of work is computer related; therefore, the job is desk oriented Hours are Monday to Friday, 9:00 AM - 5:30 PM. Two paid 15-minute breaks and one unpaid 30-minute lunch are offered in one full working day.
Job Types: Full-time, Permanent

Benefits:

Casual dress Company events Dental care Disability insurance Life insurance Paid time off Store discount Vision care
Application question(s):

Are you legally eligible to work in Canada? Our main off location is 2181 Premier Way Unit 220, Sherwood Park, AB T8H 2V1 and this is a HYBRID position, which requires Wednesday and Thursday in office, does this work for you? This is a full time Monday - Friday, 9:00 AM - 5:30 PM MST daytime position with overtime as required, does this work for you? Can you please tell me what salary range you are looking for? How do you ensure accuracy and attention to detail? Have you managed or led a creative or digital team before? What types of digital campaigns have you managed directly (e.g., Google Ads, social media, email automation, SEO projects)? Are there any other details you would like to share at this time?
Work Location: Hybrid remote in Sherwood Park, AB T8H 2V1