We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies, e-commerce, and analytics, with a proven ability to drive online engagement and sales. This role requires creativity, analytical thinking, and a passion for staying ahead of digital marketing trends. You will be responsible for developing and executing comprehensive digital marketing campaigns that align with our business goals.
Duties
Develop and implement effective digital marketing strategies across various channels including SEO, email marketing, and social media.
Analyze performance metrics to optimize campaigns and improve ROI.
Manage the e-commerce platform to enhance user experience and increase conversion rates.
Collaborate with graphic designers to create visually appealing content that resonates with our target audience.
Utilize Google Analytics and other tools to track website traffic and user behavior.
Oversee advertising campaigns on platforms such as Google Ads and social media channels.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
Conduct keyword research to improve SEO efforts and enhance organic search visibility.
Lead email marketing initiatives to engage customers and drive retention.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in digital marketing, preferably in a managerial role.
Strong knowledge of e-commerce platforms and analytics tools.
Proficiency in SEO best practices and techniques.
Familiarity with JavaScript for basic website modifications is a plus.
Experience with graphic design tools such as Adobe Creative Suite is highly desirable.
Excellent communication skills with the ability to work collaboratively across teams.
Strong analytical skills with attention to detail.
Join us as we continue to innovate in the digital space! If you are passionate about digital marketing and eager to make an impact, we would love to hear from you.