Job Description

Introduction Working at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an "entrepreneurial" mindset which encourages all our team members to use their own "creativity" and "out of the box" thinking to come up with solutions and new ideas.
Overview
Do you thrive at the intersection of storytelling, digital strategy, and performance marketing? We are looking for a collaborative and results-driven Digital Marketing Manager to lead our paid and organic digital efforts across North America. This role is responsible for managing full-funnel digital campaigns, building engaging content across channels, and shaping how our brands show up across the digital platforms.
As the Digital Marketing Manager, you will partner closely with Brand, eCommerce, and Creative teams to ensure message consistency and bring brand campaigns to life in digital-first ways. You'll lead both paid and organic strategies, optimize digital performance, and tell engaging stories across web, social, and retailer platforms.
What Wonderbrands Offers:

• Wonderbrands believes in Home Grown Talent and accelerated career growth
• Competitive Compensation, Health, and Dental Benefits
• Pension plan with matching contribution
• Bonuses
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

Responsibilities Organic Digital & Social Content:

• Oversee development and execution of organic content strategies across brand websites and social media platforms.
• Drive storytelling through engaging, timely, and on-brand content -- supporting both national campaigns and always-on activity.
• Partner with internal teams and agencies to ensure a consistent voice, look, and feel across all channels.
• Support SEO best practices and oversee updates to digital content that enhance visibility and engagement.

Paid Digital Media & Performance Marketing:

• Lead planning, execution, and optimization of paid digital campaigns across social,influencer, search, video, and display.
• Work in tandem with our agencies to develop cohesive performance marketing strategies that align with brand objectives and deliver measurable outcomes.
• Collaborate with media and creative agencies to deliver integrated campaigns and maximize ROI.
• Set KPIs and track results through analytics dashboards, providing post-campaign reporting and insights.
• Support test-and-learn frameworks to continually optimize mix and direct brand partners on increasing creative performance.

Cross-Functional Collaboration & Brand Partnership:

• Work closely with Brand and Integrated Marketing teams to align messaging across the full consumer journey.
• Act as a digital storytelling and subject matter expert, ensuring that campaigns and content are optimized for digital environments.
• Provide digital insights and strategic recommendations during campaign planning and creative development.
• Champion a digital-first mindset across internal and external stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in digital marketing, including both paid media and organic content management -- ideally within CPG, retail, or agency environments.
• Strong understanding of performance marketing, social platforms, web content strategy, and SEO.
• Experience managing cross-channel campaigns with external media and creative agencies.
• Proven ability to analyze digital performance data and translate into actionable insights.
• Comfortable working in a fast-paced, collaborative, and cross-functional environment.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CMS platforms.
• Some travel required (up to 15%) within Canada and the USA.
• Role requires 3 days per week on-site in Head Office.

What is the recipe for a great career at Wonderbrands
Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D'Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.
Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.
In compliance with Ontario's Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.
Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

Skills Required