Fully Remote (with opportunities for regional and international travel)
Employment Type:
Full-time Freelance
Compensation:
Profit sharing (50% of net profits, capped at $6,000/month) with an annual profit share increase up to 20% of the dollar value. Potential to increase cap by hitting targets.
About the Opportunity
Are you a digital growth architect with a passion for health and wellness? We're seeking a high-caliber Digital Marketing Manager to take full ownership of our digital customer acquisition engine and e-commerce revenue streams. This is not just a leadership role--it's a builder's seat for someone who thrives at the intersection of strategy and execution, and who is excited by the challenge of scaling a premium health and wellness product line in a competitive market.
What You'll Do
Architect and execute end-to-end digital marketing strategies that drive measurable growth in customer acquisition, engagement, and lifetime value
Optimize the full-funnel digital customer journey--from awareness to conversion to retention--leveraging data-driven insights and best-in-class MarTech tools
Own e-commerce P&L: manage and optimize online storefronts, product listings, and digital merchandising to maximize ROI and profitability
Lead integrated, omnichannel campaigns across paid media, organic social, influencer partnerships, SEO, and email automation
Build and nurture strategic relationships with influencers, affiliates, and digital partners to amplify brand reach and authority
Develop robust segmentation and personalization strategies to deliver the right message to the right audience at the right time
Oversee media buying, budget allocation, and A/B testing to continuously improve campaign performance
Analyze and report on KPIs, attribution models, and channel performance to inform agile pivots and quarterly business reviews
Champion a culture of experimentation, rapid iteration, and continuous learning within a lean, high-performance team environment
Ensure a seamless, high-touch digital customer experience that reflects our brand's commitment to quality, trust, and wellness
What You Bring
Minimum 5 years' hands-on experience in digital marketing with a proven track record of scaling DTC e-commerce businesses or high-growth brands
Mastery of digital marketing channels--SEO, SEM, paid social, influencer marketing, email automation, and affiliate marketing--with a portfolio that demonstrates quantifiable impact (please include case studies or campaign results)
Deep expertise in MarTech stacks: proficiency with Google Analytics (incl. GA4), major ad platforms (Meta, Google, TikTok), email marketing tools (Klaviyo, HubSpot, or similar), and e-commerce platforms (Shopify, WooCommerce, Magento)
Demonstrated ability to manage six-figure annual digital ad budgets and optimize for ROAS, CAC, and LTV
Advanced skills in data analysis, conversion rate optimization, and multivariate testing
Exceptional copywriting and creative direction skills for digital content, landing pages, and campaign assets
Strategic thinker with a bias for action, comfort with ambiguity, and the agility to pivot in a fast-changing digital landscape
Strong project management, stakeholder communication, and cross-functional collaboration abilities
A personal passion for health, wellness, and making a positive impact in people's lives
Why Join Us
Shape the digital growth trajectory of a respected health and wellness brand
Entrepreneurial, remote-first culture with global ambitions and a collaborative, values-driven team
Performance-driven rewards: profit sharing (50% of net profits, capped at $6,000/month) and up to 20% annual profit share increase
Potential to increase profit share cap up to $10,000/month by hitting a quota
Opportunities for ongoing professional development and thought leadership in the health and wellness industry
The autonomy, trust, and resources to build something extraordinary--your impact will be tangible and celebrated
If you're ready to move the needle, own your outcomes, and leave your mark on a mission-driven brand, we'd love to hear from you. Please submit your resume along with a portfolio or case studies highlighting your digital marketing wins.
Job Types: Full-time, Freelance
Pay: Up to $6,000.00 per month
Benefits:
Flexible schedule
Profit sharing
Store discount
Work from home
Application question(s):
Why are you interested in this profit share-based role?
What safe and effective ingredients do you need to look for when choosing health and wellness products, including skincare? How about health standards of Canada-made products compared to the world?
How do you resonate with our products and advocacy in educating the world about our eco-safe ingredients?
What do you understand about the benefits of self-employment/freelancing in Canada?
Work Location: Remote
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