Job Description

About UsWe\'re Royal Distributing, and we\'ve been a leader in the Canadian powersports industry for the past 30 years. We provide our our customers with quality products and top service to keep them ridiing their snowmobiles, ATVs, motorcycles, dirt bikes, and more. We\'re embarking on the next phase of our growth and we want you to join us!The OpportunityAs a Digital Marketing Manager, you will assume a pivotal role in advancing and optimizing our digital marketing initiatives, placing a strong emphasis on innovative content creation, social media engagement, email strategies, and digital advertising management. Your leadership will be instrumental in driving the growth and success of our online presence across various platformsResponsibilities- Spearhead the conceptualization and production of compelling online advertisements for search engines and social media platforms, continuously monitoring and optimizing ad performance to maximize impact.
- Develop comprehensive strategies for authoritative and engaging SEO content that resonates with our target audience, collaborating on content creation for various channels including blogs and social media.
- Implement and optimize advanced email marketing automations and workflows to enhance customer engagement and drive conversion rates, utilizing segmentation and personalized content strategies in email campaigns.
- Develop and execute data-driven retention and reactivation strategies through email campaigns, leveraging dynamic content and A/B testing to nurture customer relationships and encourage repeat purchases.
- Provide strategic direction for the company\'s social media presence across multiple channels, designing and implementing loyalty-building content to foster customer retention and enhance profitability.
- Develop a comprehensive loyalty program, focusing on personalized customer experiences through tailored rewards, promotions, and targeted campaigns to enhance customer retention and drive long-term brand loyalty.
- Maintain and organize documentation about marketing processes and account credentials, acting as a pivotal leader in cross-functional projects with other departments.
- Conduct research and propose enhancements to elevate the efficiency and efficacy of marketing strategies, analyzing campaign metrics to derive actionable insights for continuous improvement.
- Support and mentor marketing team members, fostering a culture of growth and excellence while fulfilling any other duties as assigned.Qualifications- Demonstrated experience of 3+ years in a managerial role within digital marketing.
- Bachelor\'s degree in Marketing, Communications, Business, or a related field.
- Proficiency in Adobe Suite and Microsoft Office Suite at an advanced level.
- Previous hands-on experience in marketing or advertising, ideally with a track record of successful campaign management.
- Proven ability to provide strategic leadership and mentorship to team members.
- Strong project management, communication, and collaborative skills.
- Team-oriented individual with a consistent track record of meeting deadlines and exceeding goals.
- Exceptional written and verbal communication abilities.Additional Information- This position reports to the Director of Sales and Marketing
- This is a full-time opportunity operating Monday-Friday, with additional overtime hours in peak seasonsWhile we thank everyone for their interest, only those to be interviewed will be contacted. Royal Distributing is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Royal Distributing is an equal opportunity employer and will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.CompanyRoyal DistributingLocationGuelph - Head OfficeOpening DateMay 16, 2024

Royal Distributing