Job Description

Join Wine Growers British Columbia (WGBC)

- the voice of the BC wine industry - and help us share the story of BC wine with the world. We're looking for a creative, detail oriented digital marketing expert to manage and optimize our digital platforms, drive audience engagement, and ensure our online presence shines as brightly as our wines.

About this Role

As the person leading digital marketing for WGBC, you'll manage the day-to-day operation of our digital tools and channels -- including Salesforce, Mailchimp, WineBC.com, and social media platforms. You'll ensure our content is fresh, our data is accurate, and our digital storytelling is inspiring and strategic.

You'll collaborate closely with the Marketing Manager and the broader team to bring campaigns to life, support industry and consumer engagement, and continually enhance the organization's digital performance.

Key Responsibilities

CRM (Salesforce) Management:

Serve as the system administrator, maintain clean and accurate data, and support team adoption and usage.

Email Marketing (Mailchimp):

Build and distribute newsletters, manage subscriber journeys, and analyze campaign performance.

Website Management:

Update and optimize WineBC.com, manage event listings, upload content, and monitor analytics.

Social Media & Digital Content:

Create engaging content, manage community interactions, oversee content calendar and track engagement trends.

Influencer & Visual Content Support:

Capture and curate authentic photos and videos at events and help identify influencer opportunities.

Blog & SEO:

Upload, format, and optimize blog and itinerary content for readability, SEO, and engagement.

Team Collaboration

:Participate in creative brainstorming, share ideas, and support cross-functional marketing initiatives.

What You'll Bring

2-4 years of experience in digital marketing, communications, or related field. Proficiency in CRM and email marketing tools (Salesforce and Mailchimp experience a strong asset). Strong understanding of content management systems (WordPress preferred). Working knowledge of Google Analytics and social media management tools. Excellent writing and proofreading skills with an eye for detail. Basic photography or video capture/editing skills an asset. A proactive, resourceful mindset -- you look for solutions, not just problems. A collaborative spirit, curiosity for learning, and a passion for BC wine.

Why Join WGBC

At Wine Growers BC, we're passionate about telling the story of BC wine and supporting the people who make it. We're a small, collaborative team where your work will make a real impact. This role offers the chance to grow your skills while working at the heart of one of BC's most exciting industries

To Apply:

Please send your resume and a brief cover letter outlining your experience and interest in the role to hr@winebc.com by November 4, 2025, at 9:00 AM PST.

We appreciate the time and effort of everyone who applies. While we're only able to contact those selected for an interview, please know your interest in Wine Growers BC is truly valued.

Job Types: Full-time, Permanent

Pay: $55,000.00-$65,000.00 per year

Work Location: Hybrid remote in Kelowna, BC V1Y 9X1

Application deadline: 2025-11-04