Job Description

Overview

We are seeking a talented and creative Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies and tools, with a focus on driving online traffic and enhancing brand awareness. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns across various digital platforms.

Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to our website. Manage e-commerce platforms, ensuring optimal user experience and conversion rates. Conduct keyword research and optimize website content for SEO to improve search engine rankings. Create engaging graphics and visual content using Adobe Photoshop and Adobe Creative Suite for various marketing channels. Oversee Google Ads and Facebook Advertising campaigns, analyzing performance metrics to maximize ROI. Utilize Google Analytics to track website performance, user behavior, and campaign effectiveness, making data-driven decisions for continuous improvement. Design and execute email marketing campaigns that resonate with target audiences. Collaborate with cross-functional teams to enhance website functionality using WordPress, HTML, CSS, and JavaScript as needed. Monitor industry trends and competitor activities to identify new opportunities for growth.

Skills

Proficiency in digital marketing tools such as Google Ads, Google AdWords, Google Analytics, and email marketing platforms. Strong understanding of SEO principles and best practices for e-commerce. Experience with graphic design tools like Adobe Photoshop and Adobe Creative Suite. Familiarity with website management systems such as WordPress, along with knowledge of HTML, CSS, SQL, and JavaScript. Ability to conduct thorough keyword research to inform content strategy. Excellent analytical skills to interpret data and generate actionable insights. Strong communication skills with the ability to collaborate effectively within a team environment. Join us in shaping the future of our digital presence! We look forward to your application.
Job Type: Full-time

Pay: $35,854.54-$71,175.49 per year

Work Location: In person