Job Description

Job Overview

We are seeking a creative and results-driven Digital Marketing Executive to join our We are looking for a

Digital Marketing Executive

who can

deliver measurable results and drive sales growth

across multiple digital channels.

This role requires a performance-oriented marketer who combines

strategic insight with hands-on execution

, and who has solid experience managing

third-party agencies and cross-functional campaigns

in the

North American (especially U.S.) market

.

If you are a marketer who thrives on accountability, numbers, and creative impact -- this is the opportunity to make your work directly visible in business results.

Key Responsibilities

Performance Marketing & Sales Growth

Plan, execute, and continuously optimize paid campaigns (Google, Meta, TikTok, LinkedIn, Amazon Ads, etc.) to maximize ROI, conversions, and sales impact.

Agency & Vendor Management

Lead the collaboration with external marketing agencies, media buyers, content creators, and analytics partners; ensure deliverables align with business KPIs and brand standards.

Brand & Content Development

Create compelling, conversion-focused content in collaboration with internal design and creative teams; support product storytelling and digital campaigns.

Analytics & Optimization

Analyze performance data (GA4, Meta Ads Manager, etc.), report key insights, and run A/B tests to improve CTR, CPL, ROAS, and customer acquisition efficiency.

CRM, Email, and Retargeting

Manage lifecycle marketing campaigns to nurture leads and improve customer retention and lifetime value.

Cross-functional Collaboration

Partner closely with sales, product, and supply-chain teams to ensure marketing efforts directly translate into measurable sales outcomes.

Budget & Reporting

Manage and allocate marketing budgets efficiently, prepare reports demonstrating clear ROI and contribution to company revenue.

Key Requirements

Minimum 5 years of hands-on digital marketing experience

in

North America

, with a strong preference for candidates experienced in the

U.S. market

. Proven track record in

driving measurable sales results

through digital channels.

Agency management experience

: able to brief, evaluate, and optimize the performance of third-party marketing agencies or service providers. Experience on both

client-side (brand/marketing team)

and

agency-side (service provider)

is strongly preferred.

Bachelor's degree or above

in Marketing, Business, Communications, or a related field. Experience in

FMCG / consumer product brands

is required. Strong analytical and strategic thinking skills. Entrepreneurial, proactive, and results-oriented mindset.

Preferred Qualifications

Experience with

Shopify, HubSpot, or eCommerce CRM systems

. Familiarity with SEO, influencer collaborations, and affiliate marketing. Ability to manage multiple product lines and campaigns simultaneously.

Compensation & Benefits

Competitive base salary

, commensurate with experience.

Performance-based commission of up to 5%

, tied directly to

sales growth achieved through your marketing contribution

. Health and wellness benefits. Collaborative, fast-paced environment with clear performance recognition. Opportunity to play a key role in shaping the digital growth strategy of a high-potential brand.
Job Type: Full-time

Pay: $80,000.00-$110,000.00 per year

Benefits:

Dental care Flexible schedule Paid time off Wellness program Work from home
Experience:

Digital marketing: 5 years (required)
Work Location: Hybrid remote in Unionville, ON