Job Description

Job Overview

We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective digital marketing strategies that enhance our online presence, drive traffic, and generate leads. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, SEM, social media, and email marketing. You will collaborate with cross-functional teams to create compelling content and optimize campaigns for maximum performance.

Responsibilities

Develop and execute digital marketing campaigns across various platforms to increase brand awareness and engagement. Conduct keyword research and implement SEO strategies to improve organic search rankings and website traffic. Manage Google Ads and Facebook Advertising campaigns, ensuring optimal performance through continuous monitoring and adjustments. Create engaging content for websites, blogs, social media, and email marketing that resonates with target audiences. Utilize analytics tools such as Google Analytics to track campaign performance and generate actionable insights for improvement. Collaborate with the design team to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop. Optimize landing pages for conversion through A/B testing and performance analysis. Manage social media accounts, creating content calendars, scheduling posts, and engaging with followers to build community. Stay updated on industry trends and emerging technologies to ensure the company remains competitive in the digital landscape.

Experience

Proven experience in digital marketing roles with a focus on SEO, SEM, social media marketing, email marketing, and content creation. Proficiency in using WordPress, Shopify, SEO tools, Google Ads, Google AdWords, Google Analytics, WordPress, HTML, CSS, JavaScript, SQL, and marketing automation platforms. Strong copywriting skills with the ability to produce compelling content tailored for different audiences. Experience in e-commerce environments is a plus; familiarity with B2B marketing strategies is advantageous. Demonstrated ability in performance marketing with a focus on conversion optimization and analytics-driven decision-making. Knowledge of content management systems (CMS) and graphic design principles is preferred. Join us as we leverage innovative digital strategies to elevate our brand presence!
Job Types: Full-time, Part-time, Permanent, Casual

Pay: $25.00-$40.00 per hour

Expected hours: 40 per week

Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 2 years (required)
Work Location: In person