Job Description

Digital Marketing & CRM Operations Manager

Planet Motors, Richmond Hill, ON

Location:

Richmond Hill, Ontario

Type:

Full?time

Comp:

Reports to:

GM

Start:

ASAP

Why this role exists

Planet Motors is scaling up. We need a

hands-on growth operator

who can:

Own our

social and content pipeline

(Meta/Instagram, TikTok, YouTube, Google Business Profile). Run

paid demand

(Google Ads/Performance Max, Meta Ads, TikTok Ads, Microsoft Ads). Keep our

DealerSocket CRM

tight (workflows, automations, templates, lead routing, hygiene, reporting). Drive

website performance

on

DealerFire

(content, banners, SEO, inventory, tracking, CRO) and manage change requests with a clean process. Connect all the dots so we lower

CPL/CPQL

, raise

appointments, shows, and sales

, and scale

profitably

.

What you'll own (scope)

1) Social & Content (Organic + Community)

Plan and ship a

4?week content calendar

(IG/TikTok/YouTube Shorts/GBP posts). Produce platform?native posts, carousels, short?form video (you'll have Canva/Adobe; agency support optional). Build creator/influencer micro?collabs and UGC pipelines. Maintain our voice:

transparent, modern, no fluff

. Multilingual posts (EN first; FR/Mandarin/Arabic helpful for GTA).

2) Paid Media (Acquisition & Retargeting)

Own Google Ads (Search,

Performance Max

, YouTube),

Meta Ads

, TikTok Ads, and Microsoft Ads. Stand up

dynamic automotive

campaigns where applicable (catalogues/feeds). Budget pacing, bid strategies, audiences, creative testing, and

weekly performance reviews

. Retargeting across high?intent traffic (site visitors, VDP viewers, form starters, video viewers).

3) CRM Ops -- DealerSocket

Lead routing,

auto?tagging

, reasons, and pipeline stage definitions. Build Competitor Online

?style

SMS/email templates (no spam, all signal), speed?to?lead automations, and SLA alerts. Hygiene: dedupe, bounce/opt?out handling (CASL?aware), source attribution, and outcomes tracking. Monthly

sales enablement

: sequences for fresh drops, price changes, credit?builder offers, PlanetCare(TM) & GAP Guard upsell, EV/SOH campaigns. Partner with our AI assistant

MotoPal

to enrich lead responses (you orchestrate, we'll train).

4) Website & SEO -- DealerFire

Manage homepage/landing pages, promo banners, inventory SEO, VDP health, internal links, and

conversion paths

. Write and brief content (blogs, city pages, "sell your car," financing, EV) to rank in

Ontario/GTA

. Own tracking:

GA4 + GTM

, event schema, UTM taxonomy, lead?source accuracy, call?tracking. Run a clean

change?request pipeline

with DealerFire (tickets, SLAs, QA, release notes).

5) Reputation & Local

Google Business Profile: posts, Q&A, photos, products (vehicle highlights), review replies. Apple Business Connect & Bing Places upkeep. Review gen with ethical prompts via CRM and post?sale flows.

What success looks like (your scorecard)

Speed?to?lead (DealerSocket):

<

5 minutes

during business hours.

Lead?Appointment set rate:

30-40%

(by channel).

Appointment show rate:

60%+

.

CPL / CPQL:

trending down MoM; hit mutually agreed CPA per

sold

(we'll align by channel).

Website conversion rate (sessions?lead):

+25% in 90 days.

Organic growth:

+20% YoY non?brand clicks in GTA; priority pages rank for target city/vehicle terms.

Creative velocity:

5-7

quality

posts/week, 2-3 short?form videos/week, 1 landing page or blog/week.

Data quality:

95%+ lead attribution and CRM hygiene.

The stack you'll drive

DealerSocket CRM

(workflows, templates, tags, reporting)

DealerFire

CMS (pages, banners, feeds, SEO), ticketing w/ SLAs

GA4, GTM, Looker Studio

, CallRail (or similar), UTM governance

Google Ads

,

Meta Ads

, TikTok Ads, Microsoft Ads

Google Business Profile

, Apple Business Connect, Bing Places

Canva/Adobe

, CapCut/Premiere (basic), Notion, Slack, Asana/Jira (change requests)

Zapier/Make

(nice to have for light integrations)

Advertising Platforms (FBM, Kijiji Auto etc)

partner portals (if/when used)

Must?have experience

3-6+ years in

performance marketing / CRM ops

, ideally

automotive

or high?velocity lead gen. Hands?on with

DealerSocket

or an equivalent automotive CRM. Comfortable shipping and optimizing

Google PMax + Meta

end?to?end. Proven

content engine

: you can brief, produce, and publish on a schedule (short?form video included).

GA4/GTM

fluency allows spec and QA tracking without waiting on devs. Working knowledge of

SEO

for local markets (site architecture, on?page, internal links, basic schema). Strong written comms;

clean, direct copy

(ads, SMS, email). CASL/PIPEDA aware; you respect consent and data privacy.

Bonus (nice?to?have)

DealerFire experience (or WordPress/Shopify with a CMS mindset). Light HTML/CSS for quick fixes; JSON?LD schema familiarity. Multilingual: French, Mandarin, Arabic, Russian, Hindi, or Tamil. Automotive feeds/catalogues (Meta/Google vehicle inventory) and offline conversion imports. Basic SQL/Sheets wizardry for cohort and funnel analysis. EV knowledge (Tesla/Model Y, SOH concepts) and F&I upsell angles (PlanetCare(TM), GAP Guard).

Day?to?day rhythm (example, Mon-Fri)

9:00-9:30

Dashboards: spend, pacing, CPL, leads, speed?to?lead, GBP insights.

9:30-10:30

CRM hygiene & lead workflows (routing, templates, sequences, QA).

10:30-12:00

Ads: creative tests live, bids/audiences, PMax asset refresh, negatives.

1:00-2:00

Website ops: DealerFire tickets, landing page updates, new banners, QA.

2:00-3:00

Content block: scripts, filming, edits, scheduling (IG/TikTok/YouTube/GBP).

3:00-3:30

Local/reputation: review replies, GBP posts/Q&A, photo uploads.

3:30-4:00

Reporting notes + next?day plan.

DealerFire website ops -- your SOP

Backlog intake

(Notion): promotions, new inventory highlights, SEO pages, UX/copy fixes.

Ticket creation

(Asana/Jira/email to DealerFire): clear brief, mockups, tracking requirements,

priority & due date

.

SLA cadence:

Same?day

: urgent typos, broken forms, pricing errors.

48-72h

: new banners, homepage modules, landing pages (templated).

Weekly/bi?weekly

: structural updates, navigation, content clusters.

QA & release notes:

verify on staging/live, test forms, check GA4 events & pixels, add release notes.

Post?deploy check:

screenshot before/after, update backlog status, share in weekly review.

30/60/90?day plan

Day 0-30: Foundation

Audit: ad accounts, CRM pipelines, templates, website, tracking, GBP/Apple/Bing listings. Rebuild core:

lead routing, tags, sequences

, speed?to?lead alerts, UTM governance. Launch baseline campaigns (Google Search + PMax, Meta lead/gen, retargeting). Stand up

owner's report

(Looker Studio): CPL, CPQL, appt set/show, solds, by channel. Publish 3-4 priority landing pages (Financing, Bad Credit, Sell Your Car, EV/SOH).

Day 31-60: Acceleration

Scale winning campaigns; spin off ad sets (audiences/creatives). Launch

YouTube Shorts/TikTok

always?on with weekly hooks. Ship

review engine

inside CRM; GBP content cadence twice weekly. CRO: form friction removal, sticky CTAs, inventory page refinements. Ship bilingual/multilingual tests where ROI justifies.

Day 61-90: Scale & Systemize

Hit agreed

CPA per sold

and lock channel caps/targets. Automate weekly reporting and budget pacing alerts. Expand content cluster (city pages across GTA, EV hub). Create

playbooks

(ads, CRM templates, DealerFire ticketing) so anyone can step in and execute.

What you bring (mindset)

Operator energy

: you ship, measure, and iterate.

Owner mindset

: you protect dollars and customer experience.

Clarity

over complexity: you document, you name things well, you reduce chaos.

How we hire (fast, fair, skills?first)

15?min intro

-- talk shop; quick portfolio walkthrough.

60?min technical

-- live account teardown (we'll anonymize), CRM workflow talk?through.

The paid challenge (2-3 hrs cap)

is below.

References

(2): manager + peer.

Offer

.

The paid challenge (what you'll do)

Build a

7?day launch plan

for a featured vehicle drop (choose: 2022 Tesla Model 3 or 2020 Lexus RX350). Include: campaign structure (Google + Meta), budgets, targeting, 3 ad copy lines per channel, 2 hooks for short?form video, and expected funnel metrics. Outline a

DealerSocket

workflow (routing, tags, sequences) to maximize speed?to?lead and appointment set rate. Draft a

DealerFire

ticket brief for a promo banner + landing page with tracking requirements. Deliver in a tidy

Google Doc/Slide

with links to two quick creative mockups (Canva is fine).

How to apply

Send your

resume + portfolio/case studies + 3 campaign screenshots

(before/after or key metrics) with subject

"Digital Marketing & CRM Ops -- Planet Motors"

to

[careers@planetmotors.ca]

(replace with your preferred email).
Optional: share your LinkedIn and a short Loom (?3 min) on a campaign you're proud of.

About Planet Motors

Planet Motors (Richmond Hill, ON) is building a

next?gen dealership

that is transparent, tech?forward, and actually fun to buy from. We sell cars across the GTA and nationwide online, offer

PlanetCare(TM)

extended warranty and

GAP Guard

, and we're rolling out EV initiatives like

SOH Certificate

content so buyers know what they're getting. We move fast, we don't cut corners, and we aim to

out?execute

bigger players.

Website:

planetmotors.ca Address:

30 Major Mackenzie Dr. E, Richmond Hill, ON

Sales:

416?985?2277

IG:

@planetmotors.ca

Job Types: Full-time, Casual

Pay: $35,500.00-$65,000.00 per year

Benefits:

Extended health care On-site parking
Experience:

Digital Marketing & CRM Operations Manager: 3 years (required)
Work Location: In person