Job Description

We are seeking a highly motivated and results-driven Digital Marketing Specialist. The ideal candidate will be passionate about all things digital, with a strong understanding of online marketing channels, data analysis, and a keen eye for optimizing campaigns to achieve business objectives. You will play a crucial role in developing, executing, and optimizing digital marketing strategies that drive brand awareness, generate leads, and increase conversions.

Key Responsibilities:

Strategy & Planning:

Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform strategy. Define key performance indicators (KPIs) and measurable goals for all digital marketing initiatives.

Campaign Management & Execution:

Plan, create, and manage engaging and effective digital campaigns from conception to execution. Oversee and manage paid advertising campaigns (e.g., Google Ads, Meta Ads) including keyword research, ad copy creation, bidding strategies, and budget allocation. Develop and manage email marketing campaigns, including list segmentation, content creation, automation, and performance tracking. Manage and optimize social media presence, including content scheduling, community engagement, and performance analysis. Collaborate with content creators, designers, and web developers to produce compelling digital assets (e.g., blog posts, landing pages, social media visuals, videos). Ensure all digital content is SEO-friendly and adheres to brand guidelines.

Analysis & Optimization:

Utilize web analytics tools (e.g., Google Analytics) to monitor, measure, and report on the performance of all digital marketing campaigns. Identify trends and insights, and optimize spend and performance based on data-driven decisions. Conduct A/B testing and multivariate experiments to improve conversion rates and user experience. Provide regular reports to stakeholders on campaign performance and ROI.

Staying Current:

Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Evaluate emerging technologies and provide recommendations for adoption where appropriate.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. [X] years of proven experience in digital marketing, with a focus on developing and executing campaigns. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.). Experience with A/B and multivariate testing. Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns. Familiarity with marketing automation platforms and CRM systems. Basic understanding of HTML, CSS, and JavaScript is a plus.

Skills:

Strong Analytical Skills:

Ability to collect, analyze, and interpret data to make informed decisions and optimize campaigns.

Creativity & Innovation:

Ability to brainstorm new and creative growth strategies and develop engaging content.

Excellent Communication:

Strong written and verbal communication skills with the ability to articulate complex digital marketing concepts to diverse audiences.

Project Management:

Excellent organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines.

Collaboration:

Ability to work effectively both independently and as part of a cross-functional team.

Adaptability:

Eager to learn and adapt to the ever-evolving digital landscape.

Attention to Detail:

Meticulous in campaign execution and data analysis.

Preferred Certifications (a plus but not required):

Google Ads Certification Google Analytics Certification HubSpot Inbound Marketing Certification
Job Types: Full-time, Part-time

Pay: $50,000.00-$75,000.00 per year

Experience:

Digital marketing: 4 years (required) SEO: 4 years (required) Google AdWords: 4 years (preferred)
Work Location: Remote