Job Description

Job Overview

We are seeking a dynamic and detail-oriented Digital Marketing Executive to join our innovative marketing team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, drive online traffic, and increase conversions across various digital platforms. This role offers an exciting opportunity to work in a fast-paced environment, leveraging the latest tools and techniques in digital marketing, including SEO, PPC, social media advertising, and content management.

Duties

Develop and execute comprehensive digital marketing campaigns across channels such as Google Ads, Facebook Advertising, and email marketing. Manage and optimize e-commerce platforms to maximize sales and customer engagement. Conduct keyword research and implement SEO strategies to improve organic search rankings. Create visually appealing graphics and content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles. Maintain and update websites using WordPress, HTML, CSS, and JavaScript to ensure optimal performance and user experience. Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform strategic decisions. Manage paid advertising campaigns on Google AdWords/Google Ads to ensure effective budget utilization. Perform A/B testing of ads and landing pages to improve conversion rates. Collaborate with the content team to produce engaging blog posts, social media content, and email newsletters. Monitor industry trends in digital marketing to recommend innovative strategies for continuous improvement.

Requirements

Proven experience in digital marketing with knowledge of e-commerce platforms. Strong understanding of SEO best practices, keyword research, and Google Analytics. Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and SQL. Hands-on experience with Google Ads/Google AdWords and Facebook Advertising campaigns. Knowledge of email marketing platforms and strategies for audience engagement. Ability to analyze data effectively to optimize campaigns using analytics tools. Creative skills in graphic design with an eye for aesthetics and detail. Excellent communication skills with the ability to work collaboratively within a team environment. Prior experience in digital marketing or related fields is preferred but not mandatory; a strong willingness to learn is essential. Join our team as a Digital Marketing Executive to help shape the future of our brand's online presence through innovative strategies and creative execution!
Job Types: Full-time, Part-time

Pay: From $19.00 per hour

Expected hours: 40 per week

Work Location: In person