Job Description

Company: Cox Automotive - Canada

Job Family Group:

Marketing

Job Profile: Digital Marketing / Communications Sr Specialist (Canada)

Management Level: Individual Contributor

Travel %: Yes, 5% of the time

Work Shift: Day (Canada)

:

Key Responsibilities: (what are the key responsibilities of the Job? Please be sure to include the percentage of time information with each responsibility.)

Performing daily campaign management of Digital Advertising (DV360, Xandr and other DSPs, Facebook, YouTube, etc.) for Cox Automotive related properties and our clients. This includes direct optimization, creative asset retrieval & Implementation, basic troubleshooting, basic ad creation, budget management, and maintaining campaign performance against target KPIs.

• 55%

Interact daily with internal & external teams including but not limited to agencies, advertisers, sales, and vendors. In regards to creative assets, trafficking, optimization, reporting, and process issues, troubleshooting, etc.

• 15%

Provides performance reporting for clients, ad hoc reporting requests, analyzing delivery and providing insights to leadership.

• 15%

Represent Cox Automotive Marketing in any client meeting, either in-person or remote.

• 5%

Maintain strong working relationships with the Client Services, Product, Analytics and Ad Ops teams, keeping them apprised of any issues or anomalies that impacts the larger business.

• 5%

All other duties as assigned.

• 5%

Minimum Qualifications:

• Bachelors degree in a related discipline and 4 years experience in a related field. The right candidate could also have a different combination, such as a masters degree and 2 years experience; a Ph.D. and up to 1 year of experience; or 8 years experience in a related field
• Understanding of the digital advertising technology landscape, media buying and experience interacting with many of the leading players and platforms
• Advertiser, platform, relevant publisher work experience
• Online media buying/ad trafficking experience using various ad platforms (i.e., Facebook, Google DV360, YouTube, Xandr)
• Experience with online ad serving concepts, metrics and media types such as social, display and video
• Proven experience working directly with clients and participating with sales on client visits
• Proficient in MS Outlook, Teams, Excel, Word, PowerPoint

Preferred Qualifications:

• Experience working with the various forms of online creative formals preferred (HTML, JAVA, rich media, etc.)
• Experience related to backend ad server framework and algorithms
• Knowledge of bid management environments such as Programmatic buying and bid management
• Proven expertise in quality assurance and 3rd party platform troubleshooting processes
• Fluency in mathematical concepts relevant to media planning and purchasing
• Proven ability to effectively communicate verbally and in written documentation to all levels within the organization.
• Advanced understanding of ad tags, pixel creation and implementation
• Proven ability to identify and analyze trends in data; deciphering underlying causes and communicating results to clients.
• Proactive, with excellent attention to detail
• Excellent project management and customer service skills.
• Excellent verbal and written communication skills.
• Excellent critical thinking and problem-solving skills.
• Enjoy an ever-changing landscape and growing responsibilities.
• Proven ability to quickly grasp new concepts.
• Proven ability to manage tasks on a tight deadline and be able to handle multiple projects.

About Us: Cox Automotive is transforming the way the world buys, sells, owns and uses cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Clutch, Dealertrack, Dealer.com, HomeNet, Kelley Blue Book, Manheim, Modix, NextGear Capital, Ready Logistics, RMS Automotive, vAuto, VinSolutions and Xtime, along with a host of other brands in other countries. The global company has 34,000 team members in more than 220 locations and is a partner to more than 50,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 120-year-old Cox Enterprises, Inc., and serving the automotive industry since 1926, which has revenues exceeding $20 billion and approximately 55,000 employees. Cox Enterprises other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit coxautoinc.ca. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Cox Enterprises