Job Description

Marketing Communications & Campaign Specialist
Location: Hybrid Role (GTA or Victoria, BC)
Driving High-Impact Customer Engagement, Sales Enablement, and Revenue Growth
Position Summary:
Connect Hearing Canada is seeking an innovative, results-oriented Marketing Communications & Campaign Specialist to drive strategic content campaigns that enhance brand identity and accelerate repurchase rates among both New and Existing customers. This role will focus on developing high-performance campaigns that increase engagement, improve customer retention, and drive measurable sales impact with a particular focus on Product Launch campaigns and Sales support.
As a key partner to Sales, Audiology, and Operations, you will design and implement scalable national campaigns, continuously optimizing yield across Repurchase Cohorts through strategic offer positioning, messaging, and segmentation. You will contribute significantly to the end-to-end content and communication strategy, ensuring cohesive touchpoints that maximize conversion across the customer lifecycle.
Key Responsibilities:
1. Campaign Management & Customer Lifecycle Optimization

• Design, execute, and refine sales-driven campaigns targeting Connect Hearing's existing customers at various lifecycle stages.
• Develop and optimize product marketing campaigns to maximize repurchase opportunities, especially during new product launch seasons.
• Lead cross-functional collaboration with Audiology and Sales teams to craft strategic messaging aligned with revenue objectives.
• Continuously analyze repurchase behavior, conversion rates, and campaign yield, adjusting creative and offer strategy for optimal performance.
• Champion organization-wide campaign promotion and training, ensuring full alignment and synchronized messaging across all teams and touchpoints.

2. Sales Enablement & Conversion Optimization

• Partner with Sales Management and external agencies to create high-impact sales aids, collateral materials, and in-clinic messaging that boost customer conversion.
• Conduct in-clinic conversion reviews to assess tool usage and patient touchpoint effectiveness.
• Develop Product Marketing POS tools and optimized in-clinic messaging strategies that directly drive repurchase rates.
• Lead segmentation strategy refinement, identifying and executing additional opportunities for customer targeting and engagement.

3. Product Launch Support and Content Development

• Align content with product launches, seasonal campaigns, and strategic objectives, ensuring maximum impact.
• Collaborate with designers and external agencies to produce compelling multimedia assets, including videos and rich media.
• Ensure alignment of Product Launch messaging and USP's across all channels and tactics.
• Drive Campaign creative collaboration with HQ and local Wholesale colleagues including the localization of content to service Canadian market landscape of third party funding and provincial go to market strategies.

4. Marketing Campaign Communications Support

• Support the development of customer-centric messaging for integrated marketing campaigns, ensuring consistency across all channels.
• Craft persuasive, results-driven communications that amplify sales and engagement across advertising, email, and promotional materials.
• Ensure cross-functional alignment to maintain cohesive brand voice and optimized content throughout all customer touchpoints.

Required Qualifications:

• 3+ years of proven experience in campaign management, content strategy, and customer lifecycle marketing.
• Expertise in sales-driven communications, with a strong focus on repurchase optimization and measurable outcomes.
• Exceptional ability to craft persuasive messaging, ensuring maximum engagement and conversion.
• Proficiency in SEO, analytics, CRM tools, and digital marketing platforms to support campaign success.
• Strong collaboration skills, working across departments to align marketing with business objectives.

Core Competencies:
Sales-Results Oriented - Passionate about driving customer repurchase and measurable sales impact.
Analytical Thinking - Uses data insights to inform marketing strategies and optimize conversion.
Content-Focused - Demonstrates expertise in content development across digital and traditional platforms.
Collaboration & Leadership - Works cross-functionally to align marketing efforts with sales, audiology, and operations.
Innovative Mindset - Continuously seeks improvement through creative storytelling and customer-focused messaging.
Why Join Connect Hearing?
At Connect Hearing, you'll be part of a purpose-driven organization, shaping national marketing strategy in a fast-evolving sector. This role is a unique opportunity to lead high-impact campaigns, drive measurable revenue growth, and optimize the customer lifecycle experience through strategic marketing and communications.
This revised version keeps your original content intact while enhancing the focus on sales, results, and repurchase strategies.
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