Job Description

Probation/Trial Period: 910 working hours or six (6) months, whichever comes first

Hours: 35 hours per week

Funding: Budget

Start Date: As soon as possible

Location: Winnipeg, MB

Job Type: Continuing

Hiring Range: $63,008.40 - $87,269.00

Status: New

Date Posted: November 27, 2023

Closing Date: 01/10/2024

The PACE department provides education and training for adult learners during the day and evening in a wide variety of part-time and full-time program areas using delivery methods of live in-person, live online and online asynchronous.

The Digital Marketing and Communications Specialist is a full-time continuing position, and a pivotal role. The successful candidate will be involved in the planning, executing, and refining diverse digital marketing initiatives. The specialist ensures consistent branding and employs cutting-edge tools like Salesforce and Account Engagement (formerly Pardot), integrated across multiple University and PACE owned IT systems and business processes, to elevate communication strategies and data-driven decision-making.

Responsibilities:

• Design marketing automation and optimization elements.
• Serve as Subject Matter Expert and System Administrator for PACE\'s CRM (Salesforce) and email marketing platform (Account Engagement).
• Develop Account Engagement applications through design and coding.
• Implement Salesforce updates for recruitment, admissions, and data reporting.
• Contribute to cost benefit analysis and business case development.
• Ensure security and integrity of Salesforce, Account Engagement, and PACE\'s website.
• Supervise and guide the PACE webmaster in CMS-based web page creation and editing.
• Build communication architectures between systems and program workflows.
• Plan, schedule, and coordinate email marketing within Salesforce.
• Maintain Web Content Accessibility Guidelines adherence and provide technical training/documentation.
• Act as an expert on Digitary\xe2\x80\x99s digital badges, Zoom webinars, and system architectures.
• Analyze, translate, and validate improvement requests into system/business requirements.
• Develop operating procedures, maintenance documentation, and conduct regular audits.
• Define system maintenance contractual terms through technical requirements.
• Lead projects by providing mentorship, measuring digital marketing campaign performance, and proposing optimization strategies.
• Identify marketing data trends and evaluate emerging technologies.
• Enhance end-to-end customer experience across channels.
• Collaborate on marketing/content calendar creation and suggest Marketing Systems Strategy improvements.
• Recommend website performance enhancements and research marketing practices for brand visibility.
• Establish, implement, and evaluate short- and long-term marketing goals aligned with organizational objectives.
• Create timelines, execute digital/print marketing campaigns, and devise sales and service team communication strategies.
• Ensure brand message consistency, oversee ads, and coordinate photo-shoots.
• Plan PACE Webinars\' strategies, logistics, content, and email marketing campaigns.
• Supervise updates to PACE\xe2\x80\x99s website, social media platforms, and publications.
• Act as the main contact for external marketing and promotions.
• Oversee production, packaging, and distribution for international and domestic recruitment materials.
• Cultivate relationships with stakeholders and collaborate on marketing initiatives.
• Ensure coordination among cross-functional teams and gather student feedback/data for strategies.
• Engage in professional development related to areas of specialization through seminars and associations.

Qualifications:

• Undergraduate degree, preferably related to marketing, public relations, or communications.
• Specialized training in electronic media communications and website management/development.
• 3 years\xe2\x80\x99 experience in a professional writing or content creation capacity.
• 3 years\xe2\x80\x99 experience working with social media platforms in a professional setting.
• 3 years\xe2\x80\x99 experience with photography and/or videography in a professional setting
• 3 years\xe2\x80\x99 experience working with websites and content management systems (familiarity with HTML & Drupal is an asset).
• 3 years\xe2\x80\x99 experience in cross-platform configuration and management, specific to the requirements of communication architecture planning and automation workflow an asset
• 3 years\xe2\x80\x99 experience in programming automation workflows in Account Engagement (formerly Pardot) an asset
• Proficiency in various tools including Salesforce, social media advertising, email marketing platforms (Account Engagement, MailChimp), SEO/SEM, SurveyMonkey, Eventbrite, Google Analytics (G4), Google Tag Manager, MyCreds (Digitary), Adobe Creative Suite, Adobe Premiere Pro, Canva.
• Excellent ability to utilize technology and learn new technology.
• Ability to leverage technology for marketing and communications.
• Understanding of continuous improvement and building efficiencies into strategies and processes.
• Excellent written and oral communication skills.
• Leadership acumen
• Demonstrated working knowledge of layout, design, and branding best practices.
• A good working knowledge of the university environment is an asset.
• Proficiency in Adobe Photoshop and Adobe Acrobat; familiarity with Adobe Creative Suite is advantageous.
• Effective collaboration with internal and external stakeholders.
• Knowledge of and sensitivity to the issues and experiences of adult students from diverse cultural backgrounds
• Knowledge in conducting research (qualitative and quantitative)
• Knowledge of University of Winnipeg, PACE Professional Studies area an asset
• Ability to work well under pressure, manage tight deadlines and frequent interruptions, and prioritize work assignments to meet fast turnover timelines.
• Demonstrated organizational skills and meticulous attention to detail.
• Strong client service and relationship building skills.

An equivalent combination of education, experience, skills, knowledge and abilities may be considered.

Condition(s) of Employment:

• Must be legally entitled to work in Canada.
• Ability to work flexible hours when required.

The salary range for this position will be from $63,008.40 to $87,269.00 annually.

Note: The work described in this posting will be conducted in-person, with an opportunity to apply for Remote Work for up to two (2) days per week.

The University of Winnipeg is committed to equity, diversity and inclusion and recognizes that a diverse staff and faculty benefits and enriches the work, learning and research environments, and is essential to academic and institutional excellence. We welcome applications from all qualified individuals and encourage women, racialized persons, Indigenous persons, persons with disabilities, and 2SLGBTQ+ persons to confidentially self-identify at time of application.

The University of Winnipeg is committed to ensuring employment opportunities are accessible for all applicants. If you require accommodation supports during the recruitment process, please contact human_resources@uwinnipeg.ca.

The personal information of applicants is collected under the authority of the University of Winnipeg Act and 36(1)(b) of the Freedom of Information and Protection of Privacy Act. All personal information collected via the recruitment process is used to assess the applicant\xe2\x80\x99s suitability, eligibility, and qualifications for employment, and to otherwise support recruitment activities. This information will be provided to participating members of the recruitment process. Questions regarding the collection of your personal information may be directed to the Director, HR Services, 515 Portage Avenue, Winnipeg, MB, R3B 2E9 or human_resources@uwinnipeg.ca.

University of Winnipeg