Job Description

Join Team CARFAX as a Digital Marketing Analyst Isn\'t it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We\xe2\x80\x99re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2023!
What you\xe2\x80\x99ll be doing:

• Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product and Marketing teams.
• Communicate the effectiveness of new product launches, site changes and Paid Media initiatives.
• Perform in-depth analysis around audiences and attribution to drive recommendations that drive ROAS.
• Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics/Pixel implementation.
• Manage the production of reporting, analysis and report automation
• Utilize Tag Manager to setup, deploy pixels, and integrate with other Martech technologies
• Develop dataLayer and pixel implementation for development teams to implement on both Web and Mobile Apps.

• Minimum 3 years\xe2\x80\x99 experience with Adobe Analytics
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, GTM, Website Governance and Compliance Technology)
• Experience in Tag Management (GTM, Adobe Launch) implementation and configuration
• Excellent command/highly proficient in spoken English
• Proven track record for problem solving and quality assurance (QA) for Product and Analytics implementations
• Results oriented \xe2\x80\x93 strong focus on achieving revenue, conversion, sales and other marketing goals. Ability to use metrics to manage programs and measure success
• Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
• Highly analytical and detail oriented with both web and business analysis skills
• Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework
• Proficiency with R, Python, or SQL is a plus

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / RRSP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 9X Washington Post Top Workplace
• St. Louis Post-Dispatch Best Places to Work