Job Description

What You\'ll Do
Reporting to the Manager, Digital Experience, the Digital Insights Manager will help support delivery and maintenance of our suite of digital marketing tools to help evolve digital offerings and campaigns to better serve our customers. As a key member of the Digital Experience team, the Digital Insights Manager will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue. This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of our client\'s brands, products, and services.

• Analyzing campaign performance and data across multiple channels and our websites throughout the organization.
• Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic media
• Create first party audiences across campaigns to drive campaign optimization and media efficiency
• Collaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations that can used across teams to monitor, inform, and quantify
• Collaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests from inception to interpretation, and recommendations using statistical models to evaluate outcomes
• Collaborating cross-functionally with stakeholders to influence digital strategy.
• Guiding the development of new digital experiences and products
• Identifying trends in a timely matter to be a step ahead of competitors
• Partner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teams
• End-to-end campaign execution and support using data-driven approaches to drive lead generation and driving advertising efficiency
• Advising and assisting Marketing teams on automation, digital execution, and A.I.-related projects. Working with internal technology partners to find innovative solutions to business problems
• Conducting ongoing research into digital trends in the industry to ensure they are pursuing a market-leading digital strategy. Bring a wide range of varied digital marketing expertise to all projects.

• Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience
• 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role
• Understanding and experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)
• Experience with data visualization tools: Tableau, Google Data Studio
• Robust analytical and excel skills; Familiarity with SQL and tableau is a plus
• Understanding of JS, jQuery, Regular Expressions, and/or HTML CSS selectors is an asset
• Experience with tag management platforms, such as Ensighten and Adobe launch is an asset
• Understanding of 1st, 2nd, and 3rd party data landscape and how it can drive marketing strategy.
• Knowledge of Project management, planning, testing and organizational skills is a preferred
• Experience in Adobe analytics, Target and Audience manger
• Experience working with data layers, analytics and data architecture is preferred
• Knowledge of database concepts and Intermediate SQL is an asset
• Previous experience in digital implementation projects and managing Martech integrations.
• Certifications in Adobe analytics, Target, CDPs or Audience Manager is an asset
• Experience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an asset

• Deep understanding of digital analytics, web testing and personalization scape
• Hands on experience with Adobe analytics, Medallia, Decibel or other digital tools
• Understanding of digital marketing and advertising landscape
• Hands on experience of web tagging, programming and/or scripting languages - HTML, CSS, XML, Java, SQL, AJAX, etc.
• Deep expertise in digital user experience and web development. Experience defining and executing against program requirements
• Familiarity of big data environments, databases, JSON objects, Java script and regular expression is a asset
• Great knowledge of digital media and digital marketing landscape
• Strong verbal and written communication skills with ability to present complex information in understandable way to all levels of the organization
• Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practices

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