Job Description

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds--and that's why we want you!
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The Media & Digital Marketing Manager will focus on driving big-idea thinking through highly effective media tactics, planning, execution, analysis and optimization across multiple media touchpoints (with a strong focus on traditional media and cross-screen brand activations).
They will determine the optimal media mix to effectively reach our consumer and drive sales results. The successful candidate is a strong representative of our media strategy, has the ability to deliver media plans and provide recommendations and solutions that support our brand objectives and ultimately business growth
What will you work on?
Determining the media strategy and optimal channel mix, including planning principles/guidelines across TV, digital, cross-screen, OTT, DRTV etc. for over 30 brands annually
Drive subject matter expertise by staying current on trends across evolving digital/emerging media channels and related technologies
Builds relationships with Sales, Market Analytics, Account Management, Global Business Units and Creative teams and provides guidance on media best practices
Staying up to date on media trends, ensuring Spin Master remains at the forefront of change and innovation in the media landscape
Agency management: includes pushing for greater engagement, efficiencies, thought leadership, agency evaluations, process & strategy development
Participates directly in the presentation of marketing plans and/or in the discussion of media problems with brands, as required
Maintaining relationships with key network and media partners (Nickelodeon, Disney, Cartoon Network, Google, Facebook etc...)
Providing competitive deep dives and ratings analyses when requested
Audience insights analysis - being an expert on Kids' media, consumption behavior changes and updates in the media landscape
Development and execution of test and learn opportunities with clear and concise objectives and share actionable results
Maintains, tracks and keep source of market and media information, including market research, competitive reports and other media financials as required
How will you create impact?
Creative Thinker - Looks at a brand, an objective and a platform and thinks of innovative ways to bring them together
Hunger for Innovation - Work with our media partners to help bring new and never-been-done-before opportunities for our brands. Help determine the right ones and brings them to life in impactful ways.
Storytelling - Presents new ideas and ways of thinking about media reach and frequency to our senior leadership team in a compelling way.
Relationship Building - Practices the ability to be personal and develop a strong understanding and desire to do what's best for the team and our GBU's. Fully engaged and present with global business units.
Performance Driven - Strives to be the most essential COE partner for our brands by helping them drive the performance of their business.
Entrepreneurial & Proactive Spirit - Devotes time and focus to identifying new opportunities and bringing them to life.
How will you fit into the team?
Extremely strong presentation skills (Both designing presentation decks and presenting)
Detail oriented with exceptional organization & problem-solving skills
Track record of developing and planning campaigns that extend cross-screen across linear TV, OTT, VOD, YouTube, social, web and mobile etc.
Understanding of and past experience using media planning tools as well as digital analytical tools for social listening, ad tracking, website analytics, and app statistics (e.g., Google Analytics, comScore, Kantar etc.)
Must be passionate about emerging media trends and technology and be an early adopter of change
What are your skills and experience?
University Degree in Marketing, Communications, Business or a related field
3-5+ yrs. experience in media planning and buying, digital marketing and/or advertising including execution and the evaluation of effectiveness of media campaigns that drive strong ROAS.
Ability to multitask in a fast-pace environment managing multiple brands and internal stakeholders
Strong analytical skills, ability to identity useful insights and make fact-based decisions, recommendations and changes to live in-market media plans
Growth mindset and a passion for learning and keeping up with trends at both a macro and micro level (cross screen, media, digital and social media landscapes)
#LI-Hybrid
#Spinmasterishiring
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
What's it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.