Job Description

Company: Peninsula Employment Services Limited

Job Title: Digital Copywriter

Location: Toronto, ON

Full/Part-Time: Full Time

Salary: $60,000 to $70,000

About Us

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula brAInbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

Who we\'re looking for

You know what copywriting is, and you can prove your success at driving leads and sales. In fact, that\'s your specialty.

You\'re creative. An ideas factory. A word-whizz that bridges the gap between science and art to create income-generating copy. Whether it\'s a clever tagline or a fully-integrated marketing campaign, you deliver. On time, to brief, and with outstanding results.

Of course, you know copywriting principles and you know how to use them\xe2\x80\x94from the simplicity of a contraction to proper sentence construction. You perform thorough research, and you\'re a tone of voice connoisseur.

You have a natural ability to manage multiple briefs across different media in a fast-paced business, while consistently delivering quality work. You work well as part of a team, but you\'re at your best when trusted to get on with creating copy magic.

Above all, you know what makes people tick, so you can change people\'s behaviour using nothing more than ink on a page or pixels on a screen.

Day-to-Day Duties and Responsibilities

In a role reporting to the Digital Growth - Marketing Director, you\'ll create work either from scratch or by turning dry technical subjects into outstanding pieces of content. You will:

• Write conversion copy for email marketing, automation, landing pages, PPC ads, display, and conversion rate optimization experiments.
• Write longform content, such as blogs, guides, case studies, , and general marketing collateral.
• Follow the Group\'s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.
• Be meticulous and create work to a high standard.
• Write copy that stands out in a market saturated with similar messages.
• Use technical content and expertise from within the Group as well as performing deep research.
• Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.
• Ensure all copy is delivered to brief, on time, and to the required quality standards.

What you Bring to the Team

• 3 years\' minimum professional copywriting experience.
• Demonstrable understanding of copywriting best practices.
• Have a thorough understanding of SEO best practices and experience with SEO content writing.
• Proof of past success at generating leads, sales, and income.
• Creativity, enthusiasm, curiosity and a desire to improve.
• A track record of developing marketing copy from conception to delivery to impact.
• Excellent organization and project management skills.
• Experience using content management systems (CMS) to build and publish content.

Why work at Peninsula Canada?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years\' service
• Ask about our Peninsula Days, and more!

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Peninsula Canada