Job Description

Senior Digital Copywriter Specialist

GAME ON \xe2\x80\x93 OLG needs you

We\xe2\x80\x99ve said GAME ON, and we mean it \xe2\x80\x93 OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. Over the course of fiscal 2020-21 and fiscal 2021-22, OLG delivered nearly $2 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Senior Digital Copywriter Specialist to support the development of copy for websites and applications \xe2\x80\x93 including game pages, tutorial videos, owned digital advertising, promotions, and emails to support all key digital asset needs for OLG Digital Platforms in a manner that is relevant and appropriate for the target audience. .

YOUR ROLE IN THE GAME

Reporting to the Sr Manager Digital Content Production, you will be empowered to:

Develop copy for websites, apps, email and other digital deliverables including web pages, tutorial videos, owned digital advertising, promotions for complex user journeys, in a manner that reflects the requirements of the briefs by working in collaboration with Creative Production, Campaign Delivery Manager and User Experience Manager.

Leverage content service requests and develop copy with graphic designers to support all key digital asset needs for OLG assets

Support digital content manager and digital creative manager with the maintenance of all copy and SEO copy on all owned OLG digital assets to ensure that information is up to date, relevant and appropriate for the target audience

Develop copy tone and style in a manner that is consistent with visual tone to reinforce the brand positioning and meet regularity guidelines and SEO best practices

Collaborate with Graphic Designers and team members across multiple divisions to develop, edit and update all customer-facing communication, including promotional materials, letters, direct mail, articles, blogs, email content, headlines, taglines and calls to action, user-generated content for website, promotional messages for sponsorships and other consumer-related communications

Create, edit and review all copy for creative services team to ensure all copy is fresh, relevant and on trend with audience

Interact with product and channel teams to understand business objectives and audience to provide relevant copy to achieve KPI

Present creative copy solutions with Creative Manager to product and channel teams where required

Participate in strategic brainstorming, campaign development and creative execution where required

Adapt advertising copy into owned digital assets where required

UI/UX copywriting an asset

WHAT YOU NEED TO PLAY

Work Experience: Minimum 3 years of copywriting experience (agency, design house, in-house)

Education: University degree in English, Communications, Advertising or related field | Understanding of creative storytelling principles | Understanding of writing styles and principles across various mediums

Critical Skills: Writing skills | Communication and interpersonal skills | Conceptual, analytical and problem-solving skills | Complex stakeholder relationship management skills

Negotiation and Influence: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what\'s right and operate with transparency and openness

PERKS OF JOINING OUR TEAM

Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

Flexible Work Environment: to help balance both work and life

You Matter: family friendly work practices and hybrid work

Freedom to Innovate: supports new and better ways to be successful

Be your Authentic Self: environment that values diversity as a source of strength

Learning Galore: 24-7 access to robust online learning programs

Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG \xe2\x80\x93 GAME ON!

OLG\xe2\x80\x99s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario. OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG\xe2\x80\x99s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by September 26, 2023.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

#LI-Hybrid

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG\xe2\x80\x99s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact , 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

Ontario Lottery and Gaming