Job Description

Company Values

Put People First Focus on teaching people values rather than selling them services Do Your Best Be the Best Version of Yourself Always Be Learning

Position Overview

The

Digital Content & Social Media Specialist

plays a key role in shaping and amplifying Enzo Design Build's brand presence across all digital channels. This role combines

creativity, storytelling, and digital marketing skills

with a strong understanding of

content creation and social media management

.

The ideal candidate is

hands-on with video and photography

, can plan and produce original content, manage our social media and YouTube channels, and contribute creative ideas that drive engagement and brand awareness. Knowledge of SEO, analytics, and advertising campaigns is a

bonus

.

Key ResponsibilitiesContent Strategy & Campaign Planning

Develop and implement digital marketing and content strategies that align with Enzo's branding and quarterly campaigns. Plan and execute all web, email, social media, and display campaigns (SEO/SEM experience is an asset). Create a detailed content plan at least

4 weeks in advance

, including posts, stories, blogs, videos, and newsletters. Collaborate with internal teams to build effective landing pages and improve the user experience. Generate creative ideas for new campaigns, collaborations, and growth opportunities.

Social Media & YouTube Management

Manage all company social platforms:

Instagram, Facebook, LinkedIn, Google, Houzz, X, YouTube, TikTok

. Plan video concepts, record content, edit videos, and maintain consistent uploads. Produce and post: Photos, Reels, Shorts, and Graphics Stories and Tweets Email marketing content Social media stickers and creative visuals Schedule and manage a

consistent posting calendar

(minimum 2-4 weeks planned in advance). Develop and manage

social media contests

and interactive campaigns. Ensure brand consistency in tone, design, and messaging across all channels.

Content Creation (Photo / Video Production)

Capture high-quality

jobsite progress photos and videos

. Record and produce

vlogs

, including: Storyboarding Scheduling shoots Managing wardrobe and lighting Coordinating with potential sponsors or collaborators Edit visual content for multiple platforms (YouTube, Instagram, TikTok, etc.). Suggest new visual and interactive features to boost brand engagement.

Marketing Analytics & Reporting

Track, measure, and report on performance metrics (engagement, growth, conversion). Improve social media KPIs by at least

20% per week

where possible. Evaluate performance of all digital activities and optimize campaigns based on insights. Perform competitive research and monitor industry trends to stay ahead of market shifts. Prepare

weekly progress reports

and

daily activity logs

for management.

General Marketing & Brand Development

Write clear, engaging copy that reflects Enzo's brand voice and values. Maintain Enzo's online reputation and respond to engagement professionally. Evaluate emerging marketing technologies and trends. Generate demand and awareness for Enzo Design Build's services through creative storytelling. Support on-site marketing initiatives and brand partnerships.

Required Skills & Attributes

Proven experience managing multiple social media platforms and YouTube channels. Strong creative eye for photo, video, and design aesthetics. Ability to capture and edit original content. Excellent communication, writing, and storytelling skills. Knowledge of digital marketing tools and analytics (Google Analytics, Meta Business Suite, etc.). Familiarity with SEO, SEM, and email marketing tools (bonus). Strong time management and organizational skills. Up-to-date with the latest trends in digital marketing, social media, and content creation. Ability to work independently and collaboratively with internal teams.

Performance Metrics

Consistency of publishing schedule (minimum 2-4 weeks pre-planned). Social engagement growth (followers, likes, comments, shares). Video and YouTube channel performance. Email campaign open and click-through rates. Lead generation and brand awareness improvements. Creative initiative and alignment with company brand values.
Job Type: Full-time

Pay: $20.00-$30.00 per hour

Expected hours: 40 per week

Benefits:

Dental care Extended health care On-site parking Vision care
Application question(s):

Who are your most favorite content coaches in the industry that you are obsessed with? What camera or smartphone do you currently use for video and photo content? What's the most engaging video or reel you've ever created? Share the link and explain why it worked. Which metrics do you consider most important when measuring social media performance? Do you have experience designing graphics or using tools like Canva, Photoshop, or Illustrator?
Work Location: In person