Job Description

Job Summary

What is the Opportunity?

RBC Insurance is looking for aContent Design Lead to join our digital design team within Strategy, Digital, and Data. In this role, you will make complex, 'legalese' content and UX copy intuitive, inclusive, and meaningful in collaboration with our designers, product team, communications, and marketing. We're looking for someone who is both a strategic thinker and hands-on doer who can take a human-centred approach to the user journey for both clients and advisors. As part of this position, you'll write both transactional and marketing copy and set the standards and guidelines to enable a consistent and customer-centric voice across our digital experiences. This is a hybrid role where you'll be both an individual contributor while also being a manager for 1-2 direct reports.

What Will You Do?

Create strategies and artifacts (e.g. Digital style guide) to highlight content best practices to ensure an engaging and consistent user experience across all channels Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insurance's brand wherever possible Write short and long-form copy for a variety of digital experiences for clients and advisors including online applications, website content, advisor portals, and emails Collaborate with key stakeholders including different lines of businesses, digital product, as well as legal and compliance to meet various goals and requirements Apply the principles and technical knowledge of Accessibility and Inclusive Design in content creation for web channels Create supporting documents for French translation and/or support optimizing localization Work with design researchers on using qualitative and quantitative insights to inform content and UX copy decisions, including A/B testing Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery

What Will You Need to Succeed?

Must haves

An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience 7+ years of experience in UX writing, content design, or a similar role A portfolio that showcases your work, with an emphasis on digital experiences Fluency in English Strong understanding of how to apply copy and content design to the client and/or advisor lifecycle Experience working within a highly regulated industry, with legal teams or subject matter with complex terms and requirements

Nice to haves

Experience contributing to the launch of digital experiences within an agile environment Fluency in French

What's in it for you

A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans Competitive pay and high-earning potential All the tools, training, and team support you need to grow your business and career Flexible work/life balance options Sophisticated RBCI software tools to boost your productivity and grow your business

RBC Insurance is an organization that succeeds by bringing out the best in its people. You'll be part of a supportive, inclusive team that shares common values - including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives - so you can focus on what you can do best - putting clients first.

Job Skills

Additional Job Details

Address:

180 WELLINGTON ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-21

Application Deadline:

2025-06-11

Note

:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I

nclusion

and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.