Job Description

Job Summary



What is the Opportunity?

RBC Insurance is entering a new era of experience-led growth and the newly formed Digital & Data team is looking for someone to join us as a Content Design Lead. This individual will play a critical role in building intuitive, inclusive, and meaningful content and UX copy alongside our designers, product team, and marketing. As a core member of the design team, we are looking for a strategic thinker and hands-on doer who always takes a human-centric approach to their work. The ideal candidate will write copy for both promotional and transactional experiences for users, with a passion for making complex, \xe2\x80\x98legalese\xe2\x80\x99 content intuitive and user-friendly. They will be a thought leader who creates new standards and guidelines on how to use our Tone of Voice to ensure consistent, customer-centric copy is expressed throughout our digital channels. This role will be both an individual contributor as well as a manager for one direct report.

What will you do?

Create strategies and artifacts (e.g. UX writing standards) to highlight the use of content to ensure an engaging and consistent user experience across all channels

Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insurance\xe2\x80\x99s brand wherever possible

Write short and long-form copy for a variety of digital experiences including online applications, online broker portal, website content, and emails

Collaborate with key stakeholders, including (but not limited to) Legal, Privacy, Compliance, Information Security, and Regulatory teams to ensure that our digital copy satisfies our legal and regulatory responsibilities

Apply the principles of Accessibility and Inclusive Design in content creation

Create and/or support needs for French translation

Work with Design Researchers on using qualitative and quantitative insights to inform content and UX copy decisions

Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery

Work within our agile operating model to provide content at the right touch points that align to squad sprint cycles

What will you need to Succeed?

Must haves

• An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience
• 7+ years of experience in UX writing, content design, or a similar role
• A portfolio that showcases your work, with an emphasis on digital experiences
• Fluency in English
• Strong understanding of how to apply copy and content design to the customer lifecycle (awareness, consideration, conversion, use, retention, advocacy)
• Experience working within a highly regulated industry, with legal teams, or subject matter with complex terms and requirements

Nice to haves

• Experience contributing to the launch of digital experiences within an agile environment
• Fluency in French

What\xe2\x80\x99s in it for you?

• A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
• Competitive pay and high-earning potential
• All the tools, training, and team support you need to grow your business and career
• Flexible work/life balance options
• Sophisticated RBCI software tools to boost your productivity and grow your business

RBC Insurance is an organization that succeeds by bringing out the best in its people. You\xe2\x80\x99ll be part of a supportive, inclusive team that shares common values \xe2\x80\x93 including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives \xe2\x80\x93 so you can focus on what you can do best \xe2\x80\x93 putting clients first

Job Skills

Additional Job Details

Address: 180 WELLINGTON ST W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Insurance

Job Type: Regular

Pay Type: Salaried

Posted Date: 2023-11-28

Application Deadline: 2023-12-12

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Royal Bank of Canada