Job Description

Digital Communications Specialist
Reporting to Sr. Manager, Corporate Communications, Marketing Research & Insights

At Knowledge First Financial (KFF), we're on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students' success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

KFF is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, KFF is guided by the following strategic pillars:

• Elevate our Expertise in Education Savings & Planning
• Aspire to be Trusted and Easy to do Business with
• Put our Customers in the Center of Our Experience
• Partner to Drive Value, Scale and Reach

What makes us qualified to do this?

In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we're just getting started.

MANDATE

Our team is currently searching for a Digital Communications Specialist to help build and execute Knowledge First's digital marketing programs. This includes, but is not limited to, helping to plan, develop and execute digital, email marketing and social media campaigns as well as our influencer programs. You will also be expected to develop content and strategies for our social channels and help manage the company's online reputation and community.

As a Digital Communications Specialist, you are a highly motivated, creative individual that's willing to try new and exciting things.

You have experience and a passion for building brand recognition through creating meaningful content and programs that speaks our company's audience, while showcasing our expertise and highlighting our mission to help more Canadians to and through post-secondary studies. This passion will come through as you execute programs and engage with our customers on a daily basis, turning fans into customers and customers into advocates.

CHALLENGES TO BE MET

• Help develop, create and execute compelling digital content, including videos and graphics
• Create and execute paid social programs to grow the company's digital footprint
• Implement and help create online reputational management strategies for the company
• Create, curate and publish all social content, including text, image, and video
• Create compelling email content for potential and current customers, including quarterly newsletters, promotional offerings, informational messages and more
• Help develop and implement influencer campaigns of varying scopes across our social channels
• Manage Knowledge First's social communities across all social media channels (including building out new ones if/when they become relevant)
• Conduct social media monitoring and pinpoint key trends and focus areas
• Create and execute online thought leadership programs, showcasing our expertise and values to external parties
• Help with responding to customers online and growing our online reputation, executing programs to generate positive brand mentions and reviews
• Work with freelance journalists and authors to produce a regular cadence of content for the company spanning a variety of topics
• Help analyze and track key organizational metrics, including the company's digital and social performance
• Stay informed about trends and tools in social media, marketing, technology and advertising

WHO WE ARE LOOKING FOR

• 3+ years experience managing in public relations with a background in financial, corporate and digital communications and content management
• Bachelor degree in marketing, communications, post-graduate degree in public relations or equivalent experience an asset
• Proficiencies in video and graphical content creation
• Experienced in content creation, community management and influencer relations as well as paid and organic social media programs
• Agency experience is preferred
• Excellent communication and copywriting skills
• Strategic thinker
• Highly organized
• Agile, curious and ever learning
• Someone who listens to diverse perspectives with an empathetic attitude.
• A lifelong learner that is performance driven.
• Someone who recognizes our customers as our most important stakeholders.
• The ability to work in a team setting and serve value.
• Someone who continuously takes initiative and embraces change.

Work Model

We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

COVID-19 Vaccination

All Knowledge First Financial employees are required to be fully vaccinated as a condition of hire in accordance with the Company's Mandatory Vaccination Policy.

Accommodation Individuals Who Cannot Be Vaccinated

The Company is committed to a workplace free from discrimination and harassment in accordance with Ontario human rights laws. Candidates who provide a medical or religious reasoning for not having received a COVID-19 vaccine, will be assisted by the Company in developing and implementing an appropriate accommodation. Accommodations will be granted where they do not cause the Company undue hardship or pose a direct threat to the health and safety of others.

Equal Opportunity Employer
We at Knowledge First Financial, are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

The Great Place to Work Institute certified Knowledge First Financial as one of Canada's Top 50 Best Workplaces in 2022.