Job Description

IMAGINE a hospital where everyone is committed to excellence. We did. We are. From boardroom to bedside, we go above and beyond to offer the best and safest patient care. At North York General Hospital (NYGH), we put our patients first in everything we do. We are achieving a new standard of excellence in integrated patient-centered care and as one of Canada\'s leading community academic hospitals, we are building on our academic foundation through enhanced education, research and innovation. North York General Hospital is part of North York Toronto Health Partners, a collaborative partnership with patients, primary care, and community partners, a first- generation Ontario Health Team, driving the development of a locally integrated health system to serve the community. As part of our dynamic team, you too can stand out and be amazing! At North York General, our team is making a world of difference.

As a result of the COVID-19 pandemic and the need to strengthen and promote health protection to patients, staff and members of the public attending in the hospital, prior to the first day of employment with the Hospital, all successful candidates are required to provide proof of COVID-19 vaccination (full vaccination is required) from the Ontario Ministry of Health website or other authorized source. An individual is fully vaccinated if they have provided proof of vaccination in the form of a receipt from COVaxON (the Ministry\'s provincial system for COVID-19 vaccination information) and 14 days have elapsed from the final dose. In the event that you are unable to be vaccinated as a result of a ground protected under the Human Rights Code, you may submit a written explanation of the ground and any supporting documentation to determine if you are exempt from this requirement.

Position Summary

The Digital Communications Specialist will play an essential role in informing and engaging the diverse community working at and served by North York General Hospital and its other six sites. In this role, you will bring your expertise and experience to enable NYGH to significantly enhance its presence, brand and relationships through digital and communications including social media, website, news media, signage and marketing collateral, the intranet and events. This role is key to advancing communications needs for all the organization\'s strategic priorities including its mandate as a leading community academic hospital, new research and innovation strategies, capital redevelopment plan and NYGH\'s leading and evolving clinical programs. This position contributes to the shared responsibility of ensuring health and safety policies are followed to provide for a healthy environment for staff, physicians, volunteers, learners, patients and families.

On a practical level, you will

• Develop and lead implementation of an integrated digital communications strategy and plans for corporate priorities, leveraging key social media and other digital communications platforms.
• Identify, assess and incorporate best practices and new methods to enhance the effectiveness of NYGH\'S digital and communications as a key part of integrated communications and marketing plans.
• Track, measure and analyze performance of NYGH\'s digital and communications including website, media relations and social media .
• Develop website and social media content - writing, graphical content, audio, video (development and editing and photography) and multi-media.
• Develop and execute marketing strategies using digital communications and marketing methods including SEO (search engine optimization) and SEM (search engine marketing) to support high visibility and engagement of target stakeholders and audiences and drive strategic objectives.
• Effectively employ website content management and social media management systems and apply your experience in website development and management, in collaboration with our third-party website development and hosting partner.
• Oversee the procurement, design and development of a new intranet platform and optimize, refresh the design of the website content management system

Qualifications

Qualifications

• Successful completion of a University degree or postgraduate degree in Communications, Public Relations, Marketing or other disciplines relevant to this role required.
• A minimum of five years of progressive experience specializing in digital communications required.
• Demonstrate experience in planning, designing, developing and launching web platforms- external and/or internal.
• Ability to manage websites using common content management platforms.
• Excellent verbal and written communication skills.
• Experienced and skilled at writing and creating compelling and strategic content for multiple audiences and platforms.
• Experience or familiarity with using graphic design applications such as InDesign and Photoshop.
• Experienced in digital and email marketing methods, social media platforms and monitoring, and online analytics and publishing tools. (e.g. Sprout Social, Hootsuite, MailChimp, ISSUU, WordPress, Facebook Power Editor, Ads Manager, Google Analytics).
• Experience working within a healthcare organization or broader public sector setting required.
• Member of the International Association of Business Communicators or a similar professional organization is an asset.

What We Offer

Working at NYGH means working with a dynamic team of fellow health care providers, staff, and volunteers in one of Canada\'s leading hospitals. This is a Full-Time Regular position, with 75 hours bi-weekly, 8 hour shift, day shift, in Corporate Communication and Public Relations. We offer a highly competitive total compensation package that includes benefits, pension, and vacation. If you were searching for more reasons to consider joining the wonderful team at NYGH, check out some features of our Total Rewards package by visiting nygh.on.ca

FOR EXTERNAL APPLICANTS ONLY: As a condition of employment, you are required to submit proof of COVID-19 vaccination to the Hospital\'s Occupational Health and Safety department.

How to Apply

Think you\'re the right person for the job? Here\'s your first chance to show us why:

• Ensure to meet the deadline - only applications received by the closing date will be considered.
• We will review all applications and will contact those selected for an interview.

At North York General, we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. North York General is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.

North York General Hospital