Job Description

• Location: Toronto, Ontario
• Type: Permanent
• Job #18198

Digital Advertising Specialist
The Opportunity
Do you value testing, learning, and adapting to meet defined goals? Are you excited to join a smart, innovative digital advertising team that loves to experiment with new ideas and appreciates every team member's contribution?
If this sounds like you, this could be the perfect next step in your career. As part of the Marketing & Communications team, you will ideate, execute, and analyze advertising campaigns across digital channels to expand our marketing mix. As an internal subject-matter expert, you'll play a key role in shaping how we leverage digital platforms to achieve business objectives.
Location: West Toronto (Hybrid model)
Reporting to: Manager, Digital Advertising
What You'll Do
As a Digital Advertising Specialist, you'll own and optimize our paid advertising channels to meet business targets and maximize ROI through continual testing and improvement.
Create Impactful Campaigns - Design, manage, and optimize paid media campaigns across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and more.
Collaborate Across Teams - Work closely with marketing and creative teams to align campaign strategies with broader marketing initiatives and craft compelling, on-brand ad creatives.
Leverage Data for Success - Use audience insights to develop precise targeting strategies and provide actionable recommendations for ongoing improvements.
Explore New Opportunities - Test emerging platforms, ad formats, and creative approaches to keep our strategies innovative and effective.
Drive Results - Manage campaign budgets, forecast ROI, and run A/B testing to optimize performance and maximize conversions.
Stay Ahead of Trends - Monitor and adopt best practices in social media and search advertising to ensure strategies remain fresh.
What You Bring
Diploma, degree, or certification in digital marketing, business, or a related field-or equivalent practical experience.
Approximately 3 years of data-driven campaign management experience in at least two major advertising platforms (e.g., Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Quora, X).
Proficiency with Google Ads Editor or Microsoft Ads Editor.
Certifications such as Google Ads, Microsoft Ads, Meta Blueprint, or TikTok Media Buying are assets.
A creative and analytical mindset with a passion for testing and improving campaigns.
Strong attention to detail and the ability to collaborate across teams and align strategies with overarching marketing goals.
Fluency in English (spoken and written); French is an asset.
What This Role Offers
Comprehensive total rewards program including bonuses and flexible benefits from day one.
RRSP matching and a defined contribution pension plan.
Learning and development resources, including unlimited access to Coursera and an educational assistance program.
A holistic approach to well-being with an employee assistance program, 24/7 virtual health care, wellness events, and a supportive workplace culture.
Paid year-end closure and personal time off, including religious, personal, and volunteer days.
A workplace committed to Diversity, Equity, and Inclusion (DEI) through mentorship programs, employee inclusion groups, workshops, and regular educational events.
Closing Line
Ready to make a measurable impact on our digital marketing strategy? Apply today and help shape the future of our client's paid media presence.

Skills Required