Digital Account Strategist (ft)

Toronto, ON, Canada

Job Description


About Us
Teleperformance is a worldwide leader in customer experience management and contact center business process outsourcing. Our company employs around 300.000 people working in over 265 dialects and languages, in 80 countries, operating across all business sectors and all continents on behalf of major international companies. Teleperformance Canada, with more than 1200+ employees, part of the fortune 25 and certified with Great Place to Work, is looking for a group of highly-skilled professionals.

Our Work Culture

At Teleperformance, we remain true to our core values of integrity, respect, professionalism, innovation and commitment.
Autonomous - We encourage and trust your decision making skills.
Progressive work environment- If you have skills to prove we have all ladders for you to grow
Innovative - All ideas matters
Inclusive - Everyone is Included and everyone wins
We work hard and party even harder. About the job

Responsibilities/Deliverables:

  • Manage a portfolio of medium-size businesses by thoroughly understanding growth drivers, identifying opportunities for customer success, managing risks, and creating multi-quarter plans for achievement.
  • Cold-call existing clients within a book of business to help generate growth, and a further return on investment.
  • Pitch and impact assigned customers in accordance with training provided, standards and policies. Must adaptively diagnose, resolve and track end user issues/opportunities based on guidelines, documentation and best practices provided.
  • Serve as a trusted consultant with customers to develop and optimize advertiser’s campaigns.
  • Collaborate within the sales team, aligning workflow among team members to execute on a plan and ensure accountability to meet or exceed goals while prioritizing and delivering outstanding customer experience.
  • Identify key client stakeholders, including C-level and business owners, to support Customer
  • Business Objectives and annual digital marketing plans. Assess and solve client needs via sales techniques, including effective questioning, objection handling, and competitive selling.
  • Hit productivity, upsell, and customer impact targets.
  • Manage day to day activities independently and proactively based on customer needs and incentives.

Core Competencies for Sellers:
Focus on the Right Leads:
It starts with knowing who you're targeting (i.e. identifying your buyer personas and ideal customer profile). The sellers should also be able to determine what are the pain points for the advertiser, and align the optimization techniques to overcome the same.
Cold calling existing spenders:
Making multiple outbound calls to assigned clients. Develop sales opportunities by researching and market analysis, influencing and relationship-building skills, by providing technical information and explanations.
Marketing Objectives:
Ability to understand the client's business, marketing needs and contribute towards attaining the same by pitching and helping implement the relevant Google Ad features/products.
Sales Discipline:
Understanding of sales cycles including prospecting, communicating, negotiating and the ability to sell based on value, not price. Displaying the importance of following set processes and inputs designed to achieve sales related targets.
Pipeline Management:
Generating and maintaining a healthy client relationship aimed at long term benefits for Google and the advertiser.
Objection Handling:
Ability to understand the key objections from clients, clarify their concerns and use Google product knowledge and vendor led training to alleviate these concerns and move the sales cycle forward.
Analyze Campaign Effectiveness:
Monitor and analyze the effectiveness of the ad campaign. Understand whether the campaign is performing as expected, and if not, what changes can be suggested to generate higher profit for the advertiser.
Market Awareness:
Ability to learn and share industry and business trends with advertisers, apply the knowledge to digital marketing initiatives and help achieve client goals.
Exposure to Marketing Tools and Strategies:
Strong understanding of digital marketing platforms (Google Search, FB, Insta) with hands on experience.
Value Based Selling:
Ability to clearly and effectively articulate thoughts and drivers, emphasizing on the value-add the advertisers will gain by implementing new/existing features.
Budget Management:
Should create opportunities for optimizing the account budget. Ability to help advertisers take action on transferring budgets among campaigns and have ROI based discussions focusing on detailed benefits for the advertiser.

Compensation: Base Pay- $56,000 per year with maximum earning potential of $81,000 per year

Minimum Qualifications:
  • Post Secondary Degree (preferably in marketing or business, or gained equivalent experience selling digital solutions for 1+ years).
  • +3 years of work experience in client facing sales, account management, marketing or consulting
  • Advanced/Expert Google Ads Knowledge, including measurement and analytics.
  • Google Product Certification Required
  • Campaign management/ optimization experience
  • Enhanced analytical skills
  • Strong business acumen in regards to markets, industries and digital marketing
  • Ability to speak to business (B2B), marketing and media metrics at a high fluency.
  • Demonstrate ability to influence and drive revenue growth through delivering complex narratives and adoption of sophisticated digital solutions
  • Experience managing a portfolio equivalent to or exceeding new vendorization pilot pod revenue per market.
  • Detail-oriented, with the ability and willingness to complete large volumes of work with high quality quickly.

Preferred Qualifications:
  • University or Master’s Degree.
  • Experience with Google Ads, online advertising and other digital media platforms.
  • Experience in advertising sales, media account management, successful client engagement and consistent business growth.
  • Experience working against an assigned quota with a desire to exceed sales targets or sales KPIs.
  • Experience in providing strategic advice to help advertisers get the best return on advertising investments.
  • Ability to assess customer needs and successfully pitch on value propositions.
  • Ability to communicate effectively across various levels, including senior marketing leaders.
  • Flexibility in switching between duties and assignments as per requirement.
  • Experience working with CRM systems.
  • Dependable, reliable with strong work ethic and time management skills.

Benefits & Perks:
  • Established career path supported by self assessments, virtual training, guided curriculums that allow for vertical and horizontal growth through our multiple lines of business.
  • Robust career path with a full development plan.
  • Opportunity to grow in organization.
  • Paid-4 weeks training and 2 weeks leave.
  • Continuous learning through progressive training that is specific to your tenure and skills.
  • Competitive salary with incentive programs.
  • Positive and supportive environment.
  • Weekly Friday Night Drinks / Social,Trivia Nights, Games evenings and Movie Outings.
  • Medical and Dental benefits,Employee Family Assistance Programs, Rewards & Recognitions programs.

Schedule: Fixed schedule Monday to Friday 9am to 6pm
Work from Office Location: Candidates are advised to be within travel distance from our primary location Yonge & Eglinton for ease of commuting to office.

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Job Detail

  • Job Id
    JD2035241
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned