Job Description

Story Behind the Need:

• Business group: CB Marketing and Digital Growth is responsible for designing, developing and executing on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, client Online, ABM) and Email. Supporting the Journey Managers, this role is engaged in all design and publishing activities related to Digital Engagement and Adoption, Digital Sales, and any special projects that include a digital channels advertising component.
• Project: In this role, the Manager, Digital Messaging & Campaign Execution is the subject matter expert on digital design principles and ensures that global best practices are incorporated consistently throughout Digital. The use and maintenance of all style guides, learning materials and asset guidelines are maintained in conjunction with the broader Marketing team.
• This role requires a strong attention to detail in order that customer facing messaging and communications are flawless, and consistently convey a professional and superior brand standard.
• Contributes to the overall success of Marketing ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team\xe2\x80\x99s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Candidate Value Proposition:

• The successful candidate will be working with one of Canada\xe2\x80\x99s top banks on a nationwide marketing campaign with their loyalty rewards initiatives. The success candidate will gain networking opportunities alongside exposer to the bank\xe2\x80\x99s team focused culture.

Typical Day in Role:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to client\xe2\x80\x99s values: accountability, passion, integrity and respect. Delivers results in accordance to client behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank\xe2\x80\x99s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space \xe2\x80\x93 focusing on large scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on campaign to ensure the logic is functional and that they render correctly on various client / browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• References statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Track global benchmarks and goals to measure performance.
• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations.
• Reporting Relationships (Job Titles only)
• Primary Manager: Senior Manager, Digital Messaging & Campaign Execution
• Direct Reports: N/A

Must Have Skills:

• 5-7 years\xe2\x80\x99 experience as a Delivery Manager
• Experience designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
• Prior experience monitoring accuracy of campaign development (error rates) and adherence to campaign timelines
• Experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver
• Relevant experience coding emails, including knowledge of responsive design for mobile

Nice to Have Skills:

• HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred].
• Experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
• Experience in marketing design, designing advertising and customer communications in an online environment.
• Fluency in modern web technologies.
• Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• Strong understanding of email tools like Litmus and Movable Ink.

Soft Skills:

• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Fluent written and spoken English; in addition, French language skills is preferred.

Degrees or certifications:

• Bachelor\xe2\x80\x99s degree in a related field required.

Candidate Review & Selection:

• Structure and Format \xe2\x80\x93 MS Teams Interviews (video):

o First round: 60min interview with hiring manager, discussing past experience, the project and a mix of situational questions
o Second round: With team member and director \xe2\x80\x93 30 mins to determine cultural fitJob Details11860Contract12 MonthsToronto

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