Job Description

CRM Specialist (Customer Relationship Management)Job Summary: Responsible for the management of all guest segmentation and databases, day-to-day execution of marketing campaigns, sales funnel development, data collection and analysis.Reporting To: Director of Sales and Marketing Day to Day Reporting: Marketing SupervisorResponsibilities: - Design, build, and refine workflows using the company platform that supports internal and external digital campaigns- Create, deploy, and maintain landing pages that promote digital campaign initiatives- Collaborate with cross-functional teams to coordinate featured assets and content- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing- Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods- Suggest and implement direct marketing methods to increase profitability- Monitor ROI and KPIs- Stay up to date with the latest digital media developments and trends- Scheduling placement of content on digital media platforms- Coordination and management of the EveryStay Rewards programSkills, Abilities and Qualifications: - Excellent analytical and project management skills, as well as strong verbal and written communication skills- Must be able to work independently and be team-oriented, reliable, and dependable- Strong initiative, creative thinking, attention to detail and work ethic- An ability to multitask and perform under tight deadlines- Knowledge of web design and content management systems- Degree required, preferably in marketing, communications, or related field- 2-4 years of experience in email marketing/digital design with a marketing automation system required- Knowledge of email marketing best practices and industry best practices- Ability to think critically, identify solutions and deliver recommendations based on data and analysis- Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager- Familiarity with paid social media platforms including Facebook, Instagram, and YoutubeJob Type: Full-timeSalary: $45,000.00-$50,000.00 per yearBenefits:

• Extended health care
• Flexible schedule
• On-site parking
• RRSP match

Schedule:

• Day shift

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 3 years (preferred)

Application deadline: 2022-09-02