Job Description

Job Title Customer Relationship Marketing Specialist

Who are we?

Founded in 1924, Irving Oil is a family-owned international refining and marketing company with a history of long-term partnerships and relationships. With operations throughout Eastern Canada, New England and Ireland we focus on delivering quality products and exceptional service to our customers and our communities. Every day, we strive to put our good energy in action to bring families together, support the environment and local wildlife, and to create learning opportunities that empower the next generation.

Here\'s what you can expect from us:

When you\'re a part of our team, you\'ll see how we bring good energy to all that we do. At Irving Oil, we strive for a work environment where each of us feels we belong, can bring our whole selves to work, and where we treat our fellow employees with kindness and respect. Together, we will support our corporate strategy, high standards and the communities where we live and work. Our collaborative approach, safety-first culture and commitment to building resilient teams helps reinforce our internal brand position where People Matter. That\'s why we\'re dedicated to investing in our employees\xe2\x80\x99 potential, so that they can reach their career goals.



What you can expect in a typical day

The Customer Relationship Marketing Specialist is a key member of the Loyalty Marketing team, reporting to the Customer Relationship Marketing Manager. This role builds and deploys content, and reports on the success of customer communications for Irving Oil\'s various brand, product, and service lines. They work very closely with other members of the Marketing, Communications, and IT teams to support implementation and execution of planned campaigns effectively and efficiently while maintaining quality assurance. The CRM Specialist will maintain stability within the CRM platform by supporting and improving related processes. The CRM Specialist will be an integral team member supporting the growth of our CRM services.

What we offer:

• Competitive salary, bonus, and pension plan
• Flexible benefits, including a Health Spending Account
• Hybrid Work Opportunity \xe2\x80\x93 flexible work model that supports a blend of in-office and remote
• Wellness support, including annual wellness allowance and paid personal care days
• Paid vacation and vacation purchasing
• Personal and professional development opportunities
• Named one of Canada\xe2\x80\x99s Top 100 Employers for seven consecutive years

Your roles and responsibilities:

• Partner and collaborate with our various lines of business (Big Stop, Irving Energy, Loyalty, Retail, Home Heat) in Canada, US, and Ireland to enable planning and execution of all marketing campaigns (email, SMS, Mobile) leveraging our communication channels.
• Prepare high quality Email, SMS and Mobile Push Marketing Cloud templates
• As requested, build and deploy quality communications aimed at specific audiences
• Maintain a strong understanding of platform data to provide guidance and recommend new opportunities for segmentation, send deployment and campaign measurement, and more.
• Uphold quality standards by playing an essential role in peer review process for all templates and journeys, ensuring accuracy of audience, timing, content, grammar, hyperlinks and more.
• Monitor and report on campaign analytics to determine audience health, effectiveness of communications, and opportunities for improvement
• Work closely with IT to resolve issues related to contact data or domain, fulfill custom data or reporting requests, and set-up and test new functionality.
• Support the Marketing team by providing data and analytics as requested

Professional skills

• Working knowledge of Salesforce Marketing Cloud, Salesforce CRMA, Salesforce, Datorama, Loyalty Cloud, Experience Cloud and other Salesforce platforms considered an asset\xc2\xb7
• Excellent analytical, interpersonal and communication skills, passion for driving exceptional customer experience.
• Ability to prioritize user requests effectively and manage user expectations
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. Demonstrated data analytics ability to critically look at performance data and draw constructive conclusions from the results
• Experience with HTML coding considered an asset

Travel

• Travel is not a requirement for this position.

Education and experience

• University degree or advanced diploma in a related discipline (Business, Marketing or Information Technology)
• Minimum of 5+ years of experience in a related field.

Irving Oil supports a diverse and inclusive work environment and welcomes applications from all qualified applicants.

#LI-Hybrid

Job Requirements - Work Experience Marketing

Job Requirements - Education Bachelors

Location Saint John, NB

Irving Oil